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Webinar: Journey Mapping From Enigma to Enlightenment
By E2E Research | December 1, 2022

What is journey mapping and how can it help you grow your brand? In this introductory webinar on December 15, 2022; 1 to 1:45pm Eastern, we’ll discuss what journey mapping is from beginning to end and how you can use it to build a a more successful brand.

  • Learn which types of businesses can benefit from journey mapping
  • Understand why journey mapping is so important
  • Learn how to build a journey map
  • Uncover how to action a journey map

The webinar has finished and you are welcome to watching the recording here.

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Speaker

Annie Pettit, PhD CAIP FCRIC is the Chief Research Officer, NA, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods. She has spoken at conferences around the world, educating researchers about the best ways to conduct research that is valid, reliable, and actionable. She is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player.