Open Ended coding

The research data in the qualitative form is more authentic. We can quantify the data without losing the importance brought out in the open response. E2E coding team is proficient in understanding the emotions of the data and bucket them into the relevant categories/ code-frames. Team can help define Taxonomy and rules for taxonomy basis client requirement.

The team is proficient in manual coding and coding through ASCRIBE

The team also scripts macro for tracking or brand coding studies. This ensures faster turnaround of coding for wave/ tracker studies.

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