Telecommunications

Telecoms are constantly evolving new product and services for better customer experience and retention.

Telecommunications

With hyper-competitive state, telecommunications companies are flooded with high variety, huge volume and hyper- velocity data streams. Out of this, telco companies derive their most valuable asset – information. Utilizing more and more information about customer behaviors and preferences, business intelligence and analytics, using new- age comprehensive technologies, could provide big time opportunities for companies in their business development and expansion plan.

In the face of this competitive environment, E2E can deliver not only new and value-added services - but deliver them rapidly and operate more flexibly and efficiently. High customer satisfaction delivery and effective customer targeting require deep understanding of customer life cycle and the key reasons for churn.

We can help you answer important business problems such as

Marketing related

  • Customer segmentation and targeting
  • Channel effectiveness to increase profitability
  • Key indicators for customer prioritization
  • Reporting framework to track marketing campaigns and test
  • Pricing impact analysis
  • Cross-sell/ Up-sell products identification
  • Campaign effectiveness
  • Survey analytics

Customer experience

  • Customer retention analysis
  • Churn analysis
  • Customer satisfaction study
  • Sentiment analysis

 

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