Industry Expertise

You need a partner who understands a variety of industries.

We’re here for you.

We are your End-to-End Research-as-a-Service partner supporting you with researchers who specialize in B2B, B2C, healthcare, CPG, retail, automotive, and technology, among other areas. From complex questionnaire design and scripting all the way to beautifully designed written reports, we’ll help you better understand buyers and brands in a range of industries.

Let us help you turn enigmas into enlightenment.

Advertising and Communications

Whether you’re measuring a $5 million commercial that ran during the big game or 15 second commercial on a local channel, maximize your marketing dollars with retrospective and future-facing metrics. Understand how your campaign performed so you can keep what worked and improve on the things that didn’t.

Real-time tracking via digital dashboards
Digital and behavioral data analytics of ad clicks
Advertising and campaign awareness
Ad tests of static, moving, audio, and visual concepts and messages
Brand and category norms and benchmarks
Opinions, sentiments, and attitudes of audience segments
Purchase intent and actual purchase driven by campaigns
Offline and online channels and media outlet selection including social media, native, display, print, broadcast, or outdoor
Digitization of ad-spend

Act on our advertising case studies!

Automotive and Transportation

In a competitive category driven by prestige and affordability, you need predictive and proactive insights to connect with buyers and stay competitive.

Automotive megatrends in mature markets, new technologies, and globalization
Reviews, ratings, recommendations, and reputation data analytics
Target-based marketing
Inventory and supply chain optimization analytics
Business process improvement research and analytics
Customer experience, satisfaction, assessment, and improvement
Competitive analysis and product benchmarking
Product and feature test and evaluation
Product potential, price, promotion optimization
Product and service performance competitive analysis

Test drive our transportation case studies!

Banking, Financial Services, and Insurance (BFSI)

Whether B2B or B2C, your customers need to trust you with their money. Ensure you understand their needs and desires to build and maintain long-term loyalty and grow your business.

Awareness, drivers, and barriers for financial products and services
Household share of primary and secondary financial institutions
Cross-selling during in-person and digital interactions
Unmet and underserved needs, new product development
Industry growth, trends, opportunities, and challenges
Consumer and customer profiles by product, category, and brand
Customer experience, satisfaction, and loyalty
Corporate image and branding research
Competitive landscape and benchmarking

Bank on our BFSI case studies!

Consumer Packaged Goods / FMCG

In addition to uncovering insights about buyers, brands, and businesses, CPG researchers and brand builders need to ensure their products and services meet the evolving needs of their customers.

Ad hoc and tracker research
Consumer and customer experience, satisfaction, and behavior
Campaign, ad, concept, and message testing
Package, label, branding and logo research
Sensory and IHUT research for food, beverage, and personal care products
New product development
Product pricing and SKU optimization, benchmarking
Global sales and market share tracking and forecasting
Marketing mix and trade promotion optimization
Market share simulations, competitive analysis

Consume some of our CPG case studies!

eCommerce and OmniChannel

The rise of eCommerce means you need to compete locally and globally with an engaging and efficient digital experience that drives purchase and repurchase. You need to ensure your digital business thrives today and tomorrow.

‘Research online, purchase offline’ for your brand and category
Website design, navigation, and check-out
Delivery logistics via data analytics and real-time merchant dashboards
Stand-alone, innovative storefront mobile apps
Digital shopping experience and tracking
Customer retention metrics
Cart abandonment metrics
Real-time brand, category, and business digital metrics
Chatbots and voice search capabilities

Browse our commerce case studies!

Education and Training

Colleges, universities, and community-focused educational facilities need to continually connect with their clients and support workers to promote life-long learning and growth. Science-based solutions are the key to understand their stories and promoting engagement.

Real-time dashboards with metrics for enrollment, faculty and student retention, risk, and graduation
Student and alumni satisfaction with institutions, facilities, programs, and faculty
Application, registration, and financial aid experience
Student housing satisfaction and needs
Application and enrollment challenges
Workforce readiness research
Faculty and support staff experience and satisfaction
Main campus, satellite campus, and facility location research
Course, program, certificate, and degree feasibility

Healthcare and Pharmaceutical

Healthcare and pharmaceutical companies need to remain innovative by identifying practical and profitable ways to enhance existing products and services, as well as launch new ones.

Focus on data security
Adverse event reporting in all languages, regions
Operational costs, efficiencies, and resource optimization
Patient satisfaction, opinions, and habits
Treatment challenges and evaluation
Healthcare provider and patient feedback
Physician satisfaction research
Physician therapy and prescription habits and practices
Pharmacy and health facility mystery shopping
Service and performance evaluation of healthcare centers
Regional healthcare challenges
Community image and awareness

Heal your brand with our healthcare case studies!

Retail and Shopper Insights

Whether brick and mortar or eCommerce, you need to build more delightful and memorable retail and shopping experiences to promote long-term shopper loyalty.

Consumer and customer experience
Shopper habits, drivers, and barriers
Purchase intent, recommendations, believability
Consumer and customer profiling
Advertising and promotional campaign evaluation
Inventory, SKU offerings, pricing, and loyalty program optimization
Market basket and market structure analysis
Merchandise tests and planograms
Customer reactions to store layouts, displays
Employee training, retention, policies, and practice research

Map your shopper journey with our retail case studies!

Technology / Telecommunications

Leverage expertise in data analytics, business intelligence, consumer research, and metrics-driven dashboards to explore and harness innovation.

Effectiveness of current and future hardware, software, communications, systems, and processes
Use of digital technology, automation, and artificial intelligence
Usage and behaviors of technology leaders and laggards
Benefits of technology and key driver analysis
Emerging technology trends
Needs, assessment, and evaluation services
Competition analysis and product benchmarking

Turn it up to 11 with our technology case studies!

Travel, Tourism, and Hospitality

For an industry heavily impacted by politics, economics, and ever-changing health requirements, you need reliable answers to make smart and fast decisions.

Leisure and business tourism and travel trends
Preferred tourist communication channels
Visitor profiles, opinions, and preferences
Preferred media and news channels for travel information
Target market identification, needs, and motivations
Local tourism market and competitors
Destination characteristics, strengths, and weaknesses
Growing and declining travel and tourism markets

Visit our travel and hospitality case studies!