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About Us

About Us

The global voice of the data, research and insights community providing ethical and professional guidance. We are committed to the ICC International Code on Market, Opinion and Social Research, and Data Analytics.

We promise to:
  • Be transparent with our clients, research participants, partners, and colleagues
  • Behave ethically and uphold the good reputation of the market, opinion and social research industry
  • Uphold high standards of privacy and information security (ISO 20252 – 27001 Certified)
Meet Our Leadership Team

Rupa Raje

Rupa Raje

As the CEO of E2E Research, Rupa Raje has more than 25 years of experience in the research and analytics business. She is an award-winning consultative and collaborative leader who loves building business strategies, developing new innovations, and establishing global partnerships that lead to successful research and analytics outcomes. Outside of the office, Rupa loves maintaining a fitness regime that includes trekking high into the mountains.

President, CEO

Yogesh Rana

Yogesh Rana

Yogesh Rana is the Chief Operating Officer at E2E Research. Skilled in Customer Relationship Management, various methods of digital quantitative and qualitative research and analytics, and management, he ensures that the technology and research teams have everything they need to get the job done well. When he’s not at work, Yogesh likes to explore new technologies, playing cricket and farming.

COO

Annie Pettit

Annie Pettit

With more than 20 years of experience, Annie Pettit is the Chief Research Officer, North America, at E2E Research. She holds a PhD from York University in Canada, is a Certified Analytics and Insights Professional (CAIP), and is a Fellow of the Canadian Research Insights Council (CRIC). Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252). With previous experience in government, global research companies, a small start-up, and as a consultant, she’s tackled a full range of research challenges. In addition to C, F, G, and Am, Annie dreams of learning 4 more ukulele chords.

Chief Research Officer,
North America

Rupa Raje

Rupa Raje

As the CEO of E2E Research, Rupa Raje has more than 25 years of experience in the research and analytics business. She is an award-winning consultative and collaborative leader who loves building business strategies, developing new innovations, and establishing global partnerships that lead to successful research and analytics outcomes. Outside of the office, Rupa loves maintaining a fitness regime that includes trekking high into the mountains.

President, CEO

Yogesh Rana

Yogesh Rana

Yogesh Rana is the Chief Operating Officer at E2E Research. Skilled in Customer Relationship Management, various methods of digital quantitative and qualitative research and analytics, and management, he ensures that the technology and research teams have everything they need to get the job done well. When he’s not at work, Yogesh likes to explore new technologies, playing cricket and farming.

COO

Annie Pettit

Annie Pettit

With more than 20 years of experience, Annie Pettit is the Chief Research Officer, North America, at E2E Research. She holds a PhD from York University in Canada, is a Certified Analytics and Insights Professional (CAIP), and is a Fellow of the Canadian Research Insights Council (CRIC). Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252). With previous experience in government, global research companies, a small start-up, and as a consultant, she’s tackled a full range of research challenges. In addition to C, F, G, and Am, Annie dreams of learning 4 more ukulele chords.
North America

Chief Research Officer,
North America
How We Work

We convert your enigmas into enlightenment quickly, seamlessly, and expertly.

We care.
Big or small, we care about your success. We care about addressing the smallest project details as well as understanding your biggest business issues so that your research will be successful.
We are flexible.

We help our partners achieve success across multiple industries, geographies, languages, and time zones. We offer full support when you need it most.

We value co-creation.
We value our partners. Through our “Client as Co-Creator” approach, we achieve greater success when we work together.
End-to-End solutions
From complex scripting to beautifully designed digital reports, we are a trusted extension of your team throughout the entire research life cycle.
Expert researchers.
Our expert researchers and developers have decades of experience across various industries and methodologies to help you uncover insightful and actionable business solutions.
Breadth and depth.
From traditional IDIs and questionnaires to advanced data analytics, we partners with our clients to customize the best possible solution from a wide range of qualitative and quantitative methodologies.
Testimonials
How can we help you?
Get in touch with us.