Research Objective

• A globally renowned FMCG company wished to better understand their teenage customer segment in order to create a product that resonated with and matched their lifestyle

Scope & Methodology

• A long-term online community was designed to incorporate various activities over several months
• It included ad-hoc questions in bulletin board discussions, co-creation with the teenagers about a new product name that would resonate with their peers, and a test of communication strategies

Value Delivered

• The FMCG company was able to fully understand their target consumers’ lifestyles, how they spend their free time, what is important and what motivates them, as well as the language they speak.
• The insights put the company on the right path to making decisions when it came to their brand.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study
• Communicating More Effectively with Insurance Customers | A bulletin board case study