Research Objective

• A B2B technology services provider needed to understand the level of brand awareness among their client base.
• They needed to understand which types of their clients were aware of their brand, and what those clients expected to receive from suppliers such as them.
• They also wished to understand which channels would be best suited for reaching their desired audience with marketing communications.

Scope & Methodology

• We designed a 15 minute survey targeted to middle and senior buyers and leadership at the targeted businesses in their desired industry.
• The survey identified brand awareness of a number of competitive brands for comparison, the types of services expected from each of these brands, and a set of potential media sites that the client would be willing to consider as advertising channels.

Value Delivered

• As a result of this study, the client learned that their brand awareness was lower than anticipated. They were able to determine which channels would be most efficient for reaching their desired target audience.

Client Quote

“The results are really useful for understanding our presence in the market, how to position ourselves in future and how to reach our audience. Many thanks for your help with all this. I’m sure we’ll be back in touch for further research in future!“

– Director of Marketing