I recently joined Thor, Founder and CEO of Stravito, on his brand new Consumer Insights Podcast. We chatted about why market and consumer insights are important and how companies can use them, as well as how insights will be used in the future. And, I shared one of my favourite examples of how Lego used research to emerge from their slump.

Click here to have a listen on Spotify or on bcast.fm, and feel free to share your thoughts!