Research Objective

• A global OTC company wished to ground the annual strategic plan for all of their product categories in data drawn from category performance across all markets.
• They needed to identify category growth prospects among top performing markets, ingredients, & brands and map their brands accordingly.

Scope & Methodology

• We processed historic and forecasted data from reputable third parties for about 70 markets by category, sub-category, ingredients, brands, & companies, and adjusted sales based on latest mergers and acquisitions.
• We conducted a root cause analysis to identify top growth prospects and a SWOT analysis to map client’s brands onto this.

Value Delivered

• The client was able to build a more targeted and strategic annual global plan encompassing all categories and brands that would be more competitive in the current and future market.

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