Research Objective

• A leading health care client needed to understand whether merging their two leading variants and stretching brand equity to meet new states of category growth drivers would be more competitive against quickly growing private label brands.

Scope & Methodology

• A comprehensive, meta-analytics solution integrating insights from segmentation data, Habits & Practices data & brand equity data was conducted.
• Key need-states for a variety of consumer segments were identified and brands were overlaid in the market to identify white-space potential.

Value Delivered

• Growing white-space opportunities were identified that showed the brand had potential to stretch their equity and address evolving consumer needs.

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