Research Objective

• A leading healthcare product manufacturing and consulting company needed to understand the processes and technologies used in intensive care units of large and mid-sized hospitals.
• They needed to learn how helpful and useful their medical device is for doctors and patients.
• They also needed to understand how those devices help doctors take care of critical patients and improve patient health.

Scope & Methodology

• The study was conducted amongst CMOs and ICU department heads.
• The client provided screeners and an unstructured questionnaire which our recruitment team used to screen participants.
• 25 face-to-face interviews of 45 to 60 minutes were conducted in India, specifically Delhi, Mumbai, Bangalore, Chennai, and Kolkata.

Value Delivered

• Leveraging our past experience and expertise, the study was successfully completed in 3 weeks.

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