Research Objective

• A leading healthcare product manufacturing and consulting company needed to understand the processes and technologies used in intensive care units of large and mid-sized hospitals.
• They needed to learn how helpful and useful their medical device is for doctors and patients.
• They also needed to understand how those devices help doctors take care of critical patients and improve patient health.

Scope & Methodology

• The study was conducted amongst CMOs and ICU department heads.
• The client provided screeners and an unstructured questionnaire which our recruitment team used to screen participants.
• 25 face-to-face interviews of 45 to 60 minutes were conducted in India, specifically Delhi, Mumbai, Bangalore, Chennai, and Kolkata.

Value Delivered

• Leveraging our past experience and expertise, the study was successfully completed in 3 weeks.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study

Research Objective

• The pharma company needed to optimize channel effectiveness by understanding physician/sales rep interactions, in particular related to what their product does, how it can be best used, and physical aids used.
• They also needed to understand pain points that physicians face during interactions to improve marketing materials and prescription process.

Scope & Methodology

A survey was used to measure:

• Product knowledge displayed by sales reps
• Preferences for Type 2 diabetes treatments
• Marketing messages of GLP-1 treatments for Type 2 Diabetes
• Reasons for not prescribing GLP-1 treatments and brands

Value Delivered

• The research helped the pharma company understand marketing messages recalled by physicians for each product and how it impacted their prescription patterns.
• They were able to understand the pain points physicians experienced during interactions with their pharma reps with particular regards to Type 2 diabetes treatments.

Check out other patient case studies

• Optimize Treatment Pricing Strategies For Multiple Patient Segments – A pharmaceutical survey analytics case study
• Mapping a Patient Funnel to Mitigate Treatment Barriers – A cancer patient survey case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study