Research Objective

• Our quick service partner was expanding to additional high growth markets and needed to understand consumer perceptions of several food categories and formulations against a key competitive brand.
• They needed a trustworthy partner with extensive global experience who could manage all aspects of the project including professional consulting, recruitment, field management, and analysis and reporting.

Scope & Methodology

• More than 1000 participants were pre-recruited reflecting GenPop category non-rejectors. Quotas were placed on age and gender.
• Over a period of 6 days, a sequential monadic preference taste test compared a set of ingredient formulations across several product categories. Product brands were concealed.
• Using tablets, participants rated each product across a range of sensory metrics, including flavor, texture, temperature, level of cooking, color, and many other features.

Value Delivered

• Using JAR analysis, penalty analysis, and a priori action standards, our partner discovered which formulations were preferred for each product category.
• They also learned which primary and secondary features of each formulation and product needed to be retooled to further increase their odds of success.