Research Objective

• A beverage brand wanted to launch two new flavors of tea. They needed to understand which flavor would be preferred by target groups within a specified geography as well as overall.

Scope & Methodology

• Sensory testing was conducted by way of In-Home-Usage-Tests (IHUT) and survey data from 250 participants.
• Participants tested both flavor prototypes and completed an exit survey about their in-home sensory experience.
• Sentiment and likability scores were calculate for both of the variants. In addition, the data were analyzed using statistical techniques such as JAR analysis and penalty analysis.
• Results showed a preferred flavor as well as distinct differences based on demographic and geographic characteristics.

Value Delivered

• The client learned which of the flavor prototypes was preferred as well as specific reasons for those preferences.
• They were able to understand the preferences by demographics and geographics allowing them to create more meaningful marketing strategies for their desired target groups.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
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