Launching a Fast Food Franchise In A Competitive Market | A Survey + Competitive Analysis Case Study
By E2E Research | April 22, 2021
Research Objective
- The client wished to hold a master franchise of a famous USA fast food restaurant. They needed:
- A detailed market segmentation and market scenario to gauge value and volume on basis of region by segmenting Indian fast-food services.
- To examine competitive developments such as expansions, supply contracts, and mergers & acquisitions in industry.
- To evaluate market trends and developments in Indian market and provided detailed company profile of all the competitors in market.
- To distinguish the audience type based on their service preferences.
Scope & Methodology
- Conducted primary research surveys with dine out and home delivery food service providers in India
- Conducted secondary research using company annual reports, white papers, investor presentations, and financial reports
- Competitive benchmark report was prepared which outlined leading players in the industry
- Analyzed type and regional presence of all major food service providers across the country.
- Calculated the current market size where food service providers’ value & volume sales data for different types of food services like dining services, PBCL, QSR, Café & others were recorded.
Value Delivered
- Our comprehensive report covered the scope, size, disposition, and growth of industry including key sensitivities and success factors. The report also included a 5-year industry forecast, growth rates and an analysis of industry key players and their market shares.