Research Objective

• A food company completed a food questionnaire which had generated a large number of comments. The comments were not in an actionable format and needed to be condensed into key issues.

Scope & Methodology

• The content and sentiment of the consumer comments were carefully analyzed. They were categorized into standard food categories as well as categories customized to the client’s brand.

Value Delivered

• The client gained a more precise and actionable understanding of qualitative opinions and was able to understand both positive and negative perceptions of their brand in relation to a number of key categories.

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