Hosted by Jenn Vogel at Voxpopme, Reel Talk is a podcast designed to help researchers and marketers gain valuable information to help understand their customers better. Jenn and her guests discuss customer insights and how to use data to make better customer-centric decisions. You can catch all of the podcasts here.

In this episode from October 4, 2021, Jenn chats with Annie Pettit, our CEO, about techniques for designing better marketing research questionnaires.

New York, New York – March 1, 2021 – – E2E Research, a full-service, end-to-end provider of market and competitive intelligence, market research, and analytics in North America, Europe, and APAC, today announced that Annie Pettit, PhD CAIP FCRIC will be joining as Chief Research Officer, North America.

Annie Pettit joins with more than twenty years of experience in the marketing research industry, focused on analytics and survey research, data quality, and research standards. Prior to working as a research and communications consultant for four years, she served as VP Research Standards at Research Now (now Dynata), Chief Research Officer at Conversition Strategies, and VP Panel Analytics at Ipsos Interactive Services.

Annie is currently Chair of the Canadian Mirror Committee for ISO/TC 25 Market, Opinion, and Social Research which is responsible for setting and maintaining standardization of the requirements for organizations and professionals conducting market, opinion and social research including ISO 20252, ISO 26362, and ISO 19731. She is also on the board of Canada’s CAIP-PAIM (Certified Analytics and Insights Professional), and a member of the CRIC (Canadian Research and Insights Council) standards committee.

“We’re very happy to welcome Annie to the E2E Research team,” said Rupa Raje, President at E2E Research. “Throughout her career, she’s consistently demonstrated that high standards of practice are of utmost importance. Her focus on quality and her respect for research participants is a good match for our team and for our clients.”

“Annie’s experience with advanced research design and data analytics is key,” said Yogesh Rana, COO at E2E Research. “She brings hands-on technical experience working with massive datasets, both from panel data and social media data, which will help us ensure our data and analytics products and services align well with our clients’ needs.”

About E2E Research

For more than ten years, E2E Research has specialized in converting enigmas into enlightenment for researchers and business leaders around the world. With a full range of market research, data analytics, and business intelligence solutions, and expertise in a range of industries, E2E handles the entire research process from complex questionnaire design to inspiring reports and everything in between as an extension of our clients’ team. E2E Research is a proud member of ESOMAR and is certified to ISO 27001.

Please connect with Rupa Raje, President, E2E Research, at Rupa.Raje@E2Eresearch.com.