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Quirk’s Article: Let’s play! How anyone can create more playful questionnaires
By E2E Research | January 20, 2023

Decorative imageMarket and consumer research surveys have a reputation of being boring. Obviously, that’s not a tradition any of us want to maintain because of the negative impact it has on completion rates, data quality, and costs.

 

Fortunately, we have solutions!

 

In this month’s issue of Quirk’s magazine, Annie Pettit, our Chief Research Officer, shares our perspective on how anyone can create more playful questionnaires that people will actually want to answer. You can read our article on the Quirk’s website here or check out the entire Jan/Feb 2023 issue on BlueToad here.

 

And if you’re really passionate about creating a better research experience, join Annie for an Esomar workshop where you’ll get hands on instruction and practice creating kinder, more respectful, and more playful questionnaires. Whether you’re a junior or senior agency or corporate researcher working in healthcare or mobile gaming, you’ll leave the workshop with practical knowledge you can start implementing immediately! Learn more about the Esomar workshop and register here.

 

Enjoy!

Esomar Workshop: How to Design Questionnaires That People Want to Answer
By E2E Research | January 9, 2023

Decorative imageResearchers want people to feel comfortable when they’re answering questions so they will share complete and honest answers about their public and private lives. This can be difficult because you first need to create a research environment that shows them they are trusted and respected.

 

If this resonates for you, then please join our Chief Research Officer, Annie Pettit, for a 3-day (2 hours per day) questionnaire design workshop hosted by Esomar on February 21, 22, 23, at 13:00 UTC.

 

In this highly interactive masterclass, you will learn about the psychology of answering questions and how to apply that knowledge in a practical way to questionnaire design. You will learn to create questions that make people feel valued and respected, that accommodate normal human behaviours no matter how strange those behaviours may seem to you, and that make people look forward to participating in the next research project.

 

Registration is now open on the Esomar website!

 

 

What will you learn?

 

After completing this training, you should be able to:

  • Understand how human psychology interacts with the questionnaire experience and how to write questions that accommodate normal behaviours
  • Write questions that are kind and respectful towards people who are marginalised, and people who are embarrassed to share personal aspects of their lives
  • Write questionnaires that people want to answer this time and the next
  • Write questions that are fun and playful

 

By the end of the workshop, you will have built a set of resources that can be leveraged in a range of future questionnaires.

 

 

Programme at a glance

 

Session 1: Understanding human nature

  • How does human psychology impact how people interpret and respond to questionnaires
  • What are some basic rules for creating respectful questionnaires
  • What mindset do we need to take when building questionnaires

 

Session 2: Making tough topics more comfortable

  • Creating compassionate screener questions
  • Writing respectful data quality questions
  • Asking about embarrassing or private issues
  • Eliciting truth when it comes to unethical and illegal behaviours

 

Session 3: Creating a playful experience for everyone

  • How to write playful questions that excite and make people think
  • Incorporating play into serious topics

 

Please click here to register on the Esomar website.

 

 

About Annie Pettit

Annie Pettit is Chief Research Officer, North America, at E2E Research, an ISO 27001 certified, ESOMAR corporate member company that offers market research, data analytics, and business intelligence solutions to help research leaders understand their buyers, brands, and businesses. Annie is a research methodologist who specializes in research design and analysis, data quality, and innovative methods. She holds a PhD in experimental psychology from York University in Canada, is a Certified Analytics and Insights Professional (CAIP), and is a Fellow of the Canadian Research Insights Council (CRIC). Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252), and the author of “People Aren’t Robots: A practical guide to the psychology and technique of questionnaire design.

Quirk’s Virtual Conference: 5 ways to increase the playfulness of your questionnaires right now
By E2E Research | October 3, 2022

EVENT PASSED

Room 2 | 9:40 am – 10:10 am | Wednesday, October 12, 2022

 

Researchers have gotten very accustomed to writing questionnaires as if they were Charlies Dickens or Jane Austen. But who writes like that? Who talks like that? And how is alienating people through incomprehensible grammar and paragraph long sentences going to increase engagement, data quality, and completion rates?

 

In this presentation, Annie will show you five tactics for writing questionnaires that are playful and appeal to real people living today. Even better, these tactics are free and can be implemented on the questionnaire you’re writing right now. Let’s make research more playful!

 

Key takeaways:

 

  • Questionnaires can be professional, generate accurate data, and be enjoyable for participants, all at the same time.
  • Creating playful questionnaires doesn’t have to cost any money or take any extra time. It just needs commitment to creating a better experience for participants.
  • Every researcher has the skills to create questionnaires that are more playful and engaging for research participants.

 

See you then!

    How to Design Questionnaires – An ESOMAR Webinar with Annie Pettit and Pravin Shekar
    By E2E Research | July 27, 2022

    Headshot of Annie Pettit, Chief Research Officer, E2E ResearchQuestionnaire design looks easy but when you get into the nitty, gritty details, you will come to a very different realization. In this 50 minute Esomar webinar, I shared a few of my favourite theories and tips to help those new to questionnaire design build more engaging questionnaires.

     

    Watch the recording and enjoy the technology glitches we experienced. As the saying goes, we made lemonade out of lemons and there was even a prize at the end. Too bad the contest only applied during the live event!

     

    I hope you enjoy it and perhaps find a couple little tidbits you can apply in your next questionnaire.

     

    Click here to watch the webinar on LinkedIn.

    New from E2E Research! InscribeE Digital Signatures for Researchers and Business Leaders
    By E2E Research | July 26, 2022
    Are consent forms slowing you down?

     

    Say hello to Inscribee!

     

    Most businesses have moved their standard contracts, including NDAs, MSAs, and SOWs, from paper and pencil signatures to digital signatures. Electronic or digital signatures are secure, legally binding, and traceable. And, they speed up business processes immensely.

     

    We can easily do the same with research participant consent forms, whether in-person or online. For fieldwork managers and vendor managers, digital signatures are particularly convenient for handling lots of forms across multiple projects and facilities. Rather than trying to store reams of consent forms and other paper contracts in filing cabinets or gigabytes of files across multiple client folders, digital signature tools allow you to prepare, maintain, and track thousands of contracts in one spot.

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    How can market researchers benefit from Inscribee?

    In order to encourage openness and honesty from participants, researchers want the research experience to be as personal and friendly as possible. However, we also need to ensure that both the researcher and the research participant understand what will happen and what is expected of each party. Even though they feel formal and sometimes off-putting, contracts are unavoidable. What we can do is make sure the contract process is as simple and straightforward as possible.

    • Decorative imageMid-Survey Consent: Researchers often need to gain consent during the survey experience. However, traditional signature tools require participants to exit the survey, check their email, complete a form, email it back to someone, and then return to the survey. Ultimately, this leads to unnecessary dropouts as some people will simply quit or get distracted never to return to the survey. By embedding Inscribee within a questionnaire, participants can remain in the questionnaire throughout the entire research experience. You can collect hundreds or thousands of consent forms without forcing participants leave the survey.
    • In-Person Consent: When people participate in mall intercepts or visit central location facilities to participate in focus groups, interviews, or other in-person events, researchers can avoid creating mounds of paper work by using Inscribee digital signatures. Inscribee allows the research team to collect signatures on the spot even if participants don’t have their own data-enabled digital device with them. Participants sign the document digitally on your device, whether that’s a mobile phone, tablet, or desktop computer. Participants can also provide an email address where they will receive the fully signed document.
    • Reinforce Confidentiality: It’s nearly impossible to ‘force’ research participants to not share confidential information about products or concepts they see during research. However, creating a legally binding contract is a professional way to remind participants that the only way brands can continue to invite them to participate in these kinds of research projects is if they maintain confidentiality. A short one-page document signed by the research participant midway through a research study can remind them of what they agreed to prior to participating in the study.
    • Supplementary Consent: Some exercises completed during a research study may require additional consent beyond what was originally planned. Perhaps you’ve decided to incorporate a video or audio question and need to confirm that participants understand how that data containing PII will be used. Or, perhaps a segment of people may be asked to participate in a follow-up interview. Inscribee can be embedded into the questionnaire prior to the supplementary ask to gain appropriate consent in a convenient way.

     


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    How can business leaders benefit from Inscribee?

    On top of being great for research fieldworkers and online questionnaire researchers, Inscribee simplifies the contracting process for business leaders, people leaders, and business development executives. It offers a full range of flexible features.

    • Supports traditional PDF documents such as NDAs, SOWs, MOUs, MSAs, and SLAs
    • Supports documents requiring one signature or many signatures
    • Supports documents requiring multiple signatures within one company or across many companies
    • Supports documents where the signees names and email addresses are known or not known
    • Can be easily embedded onto websites to accept signatures from hundreds, thousands, or millions of website visitors, users, or customers
    • Traceable, real-time tracking of signatures
    • Accepts signatures on any internet enabled device without downloads or registrations

    From pitch to repurchase, Inscribee speeds up and simplifies signature processes for business leaders.
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    Comprehensive

    document management

    Credentials and

    Technical Specifications

    • Easy document management on both mobile and desktop devices
    • Unlimited number of documents
    • Automatic invitations, reminders, confirmations, and notifications
    • Document sharing with other account users
    • Standard and customized fields and branding
    • Bulk email uploads and sending
    • Easy to deploy in any survey scripting tool including Qualtrics, Confirmit, Qualtrics, Decipher, Sawtooth and more
    • Mobile-first, device and browser agnostic
    • Legally binding mobile/digital signatures via emudhra, a registered certifying authority
    • Proprietary software developed by E2E Research, an ESOMAR corporate member and ISO 27001 certified company

    Click here to start your first free Inscribee document now!

    Doing better survey design in research: A reel talk podcast with Jenn Vogel and Annie Pettit
    By E2E Research | November 23, 2021

    Hosted by Jenn Vogel at Voxpopme, Reel Talk is a podcast designed to help researchers and marketers gain valuable information to help understand their customers better. Jenn and her guests discuss customer insights and how to use data to make better customer-centric decisions. You can catch all of the podcasts here.

     

    In this episode from October 4, 2021, Jenn chats with Annie Pettit, our CEO, about techniques for designing better marketing research questionnaires.