Research Objective

• The BFSI client needed to discover insights about the insurance industry and understand how to effectively communication with customers
• They needed to create educational material addressing concerns and guide consumers towards selecting the most appropriate type of insurance

Scope & Methodology

• A long-term bulletin board discussion was designed to enable consumers to freely express their views and concerns, and for the client to deep dive into areas of special interest
• It embedded surveys to allow them to quantify this knowledge
• It also included video diaries to accommodate private conversations encourage customers to share their own stories

Value Delivered

• The insurance company was able to become closer to actual consumer experiences and issues, and gain a better understanding of customer perspectives when it came to insurance products and services

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