Hospitality Archives - E2E Research Services Pvt. Ltd

By E2E Research | April 27, 2021

A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
They needed to understand:
- Why consumers choose online delivery services
- Perceptions of online food delivery portals
- Barriers to using online food delivery services
- The competitive environment including expansions, new product launches
They also needed to understand key drivers, challenges, and perceptions of pricing.

A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
The target audience included students, self-employed people, homemakers, and service employees.
Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
Key analyses included:
- Understanding customer satisfaction with ordering and searching for specific food items
- Identifying more suitable restaurant selections given the desired food item
- Understanding desires for offers and discounts
- Understanding concerns about on-time delivery needs and customer services
- Understanding customer needs and wants for improving the online food ordering process.

Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

By E2E Research | April 22, 2021

The client wished to hold a master franchise of a famous USA fast food restaurant. They needed:
- A detailed market segmentation and market scenario to gauge value and volume on basis of region by segmenting Indian fast-food services.
- To examine competitive developments such as expansions, supply contracts, and mergers & acquisitions in industry.
- To evaluate market trends and developments in Indian market and provided detailed company profile of all the competitors in market.
- To distinguish the audience type based on their service preferences.

Conducted primary research surveys with dine out and home delivery food service providers in India
Conducted secondary research using company annual reports, white papers, investor presentations, and financial reports
Competitive benchmark report was prepared which outlined leading players in the industry
Analyzed type and regional presence of all major food service providers across the country.
Calculated the current market size where food service providers’ value & volume sales data for different types of food services like dining services, PBCL, QSR, Café & others were recorded.

Our comprehensive report covered the scope, size, disposition, and growth of industry including key sensitivities and success factors. The report also included a 5-year industry forecast, growth rates and an analysis of industry key players and their market shares.

Tags