NewMR hosted their event focusing on New Thinking on Wednesday, November 10, 10am Eastern. We’re happy to share all three recordings below. Enjoy!

Annie Pettit, E2E Research: Statistics are dead. Long live statistics!

• It’s time to stop letting statistics do the thinking for us. I’ll share how it’s finally time to give up on statistics and learn how to interpret and action on research results in more impactful ways.

Ray Poynter, Potentiate and NewMR: The Implications of Democratising Insights for Research

• 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms. Ray will highlight the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (& with the ability to implement results).

Stephen Cribbett, Further: The Mindful Consumer’s Contradiction

• People are more concerned about the future survival of the planet and society than ever before, but this isn’t shifting the way people shop and consume as much as you think it is. This presentation explores the say-do gap and provides useful methods and techniques that researchers can deploy to surface it and set about changing it.

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Check out our case studies

• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study
• Ensuring Optimal Inventory with SKU Level Demand Forecasting – A consumer products forecasting analytics case study
• Optimizing Healthcare Technology Offerings to Avoid Cannibalization | A MaxDiff TURF Case Study