Offerings
Business requires winning products or recipes to actively engage with customer.
Covering the product from Ideation to Shelf is what we cover in NPD research. To facilitate the research process, we can liaise with your internal teams to gain understanding about the product and brand, help them to refine the new ideas using quick concept research. Finally, we could conduct detailed research on the shortlisted concept to identify the winner in the tested category.
Along with product research, we could identify the optimum price points for your product launch and its likelihood of market uptake using well-known PSM pricing technique. These specialized ways could help brand to know the future potential without much investment in the actual supply chain.
In our work with clients, E2E has delivered the NPD solutions in the following areas-
Idea Screening
Concept Testing and Validation
Product Testing
Pricing Research
Qualitative Research Solutions
Audience
Consumer Insights
Decision Makers
Product
Owners/Managers
Company
Stakeholders
Applicable to All
Industries
Our Experience
In the evolution of new product, E2E has collaborated with brand and business in their innovation journey to identify the potential products that could enhance the brand share and customer reach in the target market. Team has delivered the NPD research with many quick-service restaurants, food and beverage clients, pet foods companies and other consumer products.
To know more about the services, Please click here