Offerings
E2E provides comprehensive sensory research to evaluate consumer products through the senses-sight, smell, touch, and taste. Leveraging advanced technology, analytics, and survey techniques, we deliver deep insights into flavour, texture, and taste profiles for your products.
Our research is ready for application in the following formats-
Central Location Testing (CLTs)
Home User Testing (HUTs)
Sensory Panels with Food Experts
Qualitative Research on Consumer Products
Focus Groups
In-Depth Interviews with Consumers or Food Experts
Audience
Food and Beverage
(F&B) Companies
F&B Franchises
Personal and Skincare
Companies
Pet Food
Manufacturers
Our Experience
E2E has developed custom, highly relevant solutions in sensory research. These solutions can help you evolve your product strategy by exploring new concepts in existing markets through comparative evaluations with benchmarks. They can also support refining your current product strategy to boost in-store revenue. We have assisted F&B clients in refining product claims and ensuring brand alignment for new ideas, allowing brand positioning to stay consistent with new product launches.
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Sensory Test Facilities
Sensory Research is specialized market research primarily meant for food and consumer products. Data could be collected for a variety of sensory experiences from pre-recruit respondents or food experts to gain valuable insights for further product development, validation and its refinement. This type of sensory research on current products or NPDs helps companies and brands to identify the winning product or combination out of multiple new concepts ideated with product innovation team at client's end.
At E2E we offer full-fledged sensory test on consumer products with our state-of-the-art food testing services to collect the sensory data. For benchmarking, a competitive product could also be tested along with your current product, modified or new product formulation generating clear recommendation on the optimization needed in the product.
Additionally in sensory we cover both research formats either with quantitative (online) or qualitative (in person or focus group) for in depth analysis of consumer behavior and reaction to concepts and stimuli.
Products We Covered in Our Sensory Research Facilities?
Fast Foods
Hot and Cold Beverages
Sauces
Cookies
Chocolate
Packaged Items
Personal Care and Cosmetics
E2E India Facility
