Research Objective

• A global OTC company wished to ground the annual strategic plan for all of their product categories in data drawn from category performance across all markets.
• They needed to identify category growth prospects among top performing markets, ingredients, & brands and map their brands accordingly.

Scope & Methodology

• We processed historic and forecasted data from reputable third parties for about 70 markets by category, sub-category, ingredients, brands, & companies, and adjusted sales based on latest mergers and acquisitions.
• We conducted a root cause analysis to identify top growth prospects and a SWOT analysis to map client’s brands onto this.

Value Delivered

• The client was able to build a more targeted and strategic annual global plan encompassing all categories and brands that would be more competitive in the current and future market.

Check out other healthcare case studies

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• Stretching Brand Equity into White Spaces Using Data Fusion – A pharmaceutical data analytics case study

Research Objective

• A medical device client needed to understand the market and consumer preferences for different medical treatments to inform and customize product messaging and product differentiation.
• They also needed to understand unmet needs and barriers hindering treatment choices.

Scope & Methodology

A survey was designed to measure a number of key metrics including:

• Market leaders in medical device technologies
• Brand switching patterns
• Changes in restriction levels
• Change in usage of two treatments as a result of new device guidelines

The data showed patients had clear preferences for specific brands of medical devices. In addition, patients differentiated the brands based on their perceptions of clinical performance, training programs, range of treatment options, and how much the brands invested in clinical trials.

Value Delivered

• As a result of the research, the client gained a better understanding of their market position relative to their competitors, and was able to gauge market shifts in the treatments used by patients. They also were able to better understand drivers of switching and the key decision makers involved in those switches.
• The client was better able to differentiate their product and create more impactful messaging to help their patients.

Check out other patient case studies

• Optimize Treatment Pricing Strategies For Multiple Patient Segments – A pharmaceutical survey analytics case study
• Mapping a Patient Funnel to Mitigate Treatment Barriers – A cancer patient survey case study