Research Objective

• The healthcare client needed to map the patient journey from symptom to diagnosis, treatment, and recovery in order to create patient segments that could be used to leverage market opportunities that drive and influence treatment decisions.
• They needed to identify factors influencing brand association and satisfaction, promoting brand prescribing, and brand switching

Scope & Methodology

• Data points included
  • Treatments received by newly diagnosed stage III patients
  • Key unmet needs for unresectable cancer patients who have completed CRT
  • Key patient and administrative reasons unresectable patients have not completed Concurrent & Sequential CRT treatment

Value Delivered

• The client was able to identify the most likely patient segments who would benefit from a treatment.
• Emotional and physical barriers leading to unmet needs were identified and redirected to leverage new opportunities for prescribing practices.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Face-to-Face On-Site Medical Leader Interviews – A B2B interview case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study