Research Objective

• The pharma company needed to optimize channel effectiveness by understanding physician/sales rep interactions, in particular related to what their product does, how it can be best used, and physical aids used.
• They also needed to understand pain points that physicians face during interactions to improve marketing materials and prescription process.

Scope & Methodology

A survey was used to measure:

• Product knowledge displayed by sales reps
• Preferences for Type 2 diabetes treatments
• Marketing messages of GLP-1 treatments for Type 2 Diabetes
• Reasons for not prescribing GLP-1 treatments and brands

Value Delivered

• The research helped the pharma company understand marketing messages recalled by physicians for each product and how it impacted their prescription patterns.
• They were able to understand the pain points physicians experienced during interactions with their pharma reps with particular regards to Type 2 diabetes treatments.

Check out other patient case studies

• Optimize Treatment Pricing Strategies For Multiple Patient Segments – A pharmaceutical survey analytics case study
• Mapping a Patient Funnel to Mitigate Treatment Barriers – A cancer patient survey case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study

Research Objective

• The healthcare client needed to map the patient journey from symptom to diagnosis, treatment, and recovery in order to create patient segments that could be used to leverage market opportunities that drive and influence treatment decisions.
• They needed to identify factors influencing brand association and satisfaction, promoting brand prescribing, and brand switching

Scope & Methodology

• Data points included
  • Treatments received by newly diagnosed stage III patients
  • Key unmet needs for unresectable cancer patients who have completed CRT
  • Key patient and administrative reasons unresectable patients have not completed Concurrent & Sequential CRT treatment

Value Delivered

• The client was able to identify the most likely patient segments who would benefit from a treatment.
• Emotional and physical barriers leading to unmet needs were identified and redirected to leverage new opportunities for prescribing practices.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Face-to-Face On-Site Medical Leader Interviews – A B2B interview case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study