Research Objective

• A company needed to gain a better understanding of perceptions of their hiring processes. They had a large set of unstructured data from more than 400 participants and needed to categorize that data by sentiment and theme in order to be actionable.

Scope & Methodology

• The qualitative feedback was reviewed in order to identify categories
• Tags and code frames were built and approved by the client
• A reporting layout was designed with multiple data splits and cumulative attributes
• Key themes and areas for improvement in hiring practices were identified
• Recommendations to improve critical activities in the hiring value chain were made

Value Delivered

• The client gained a clear understanding of the key issues associated with their hiring process and was able to identify strengths to retain and weaknesses to improve.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Understanding Teenage Needs, Lifestyles, and Communication | An online community case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study

Research Objective

• A food retailer made some changes in their processes for an existing line of ready-to-eat products and wanted to understand the impacts on customer preferences for the redeveloped product.
• A Central-Location-Test followed by a survey was determined to be most appropriate to compare perceptions of the new test products and the original control products.

Scope & Methodology

• Consumers tested the products and rated them against a series of emotional perceptions
• Among others, key statistics conducted included:
  • • Just About Right (JAR) analysis
    • Penalty analysis
    • Sentiment analysis
    • Likeability analysis
• For Flavor 1, 47% of people preferred the new test flavor over control. The old flavor won. And, for Flavor 2, 59% of people preferred the new test flavor over control. The new flavor won.

Value Delivered

• The first Control flavor was associated with more positive feelings like exciting, social, inviting, and loving, whereas the second Test flavor was associated with more positive feelings like exciting and social.
• The client learned that the changes in product processes were successful for one flavor but less so for the second flavor.

Check out other food case studies

• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Tracking Customer Satisfaction Across 8 Countries – A food consumer survey case study

Research Objective

• A food company completed a food questionnaire which had generated a large number of comments. The comments were not in an actionable format and needed to be condensed into key issues.

Scope & Methodology

• The content and sentiment of the consumer comments were carefully analyzed. They were categorized into standard food categories as well as categories customized to the client’s brand.

Value Delivered

• The client gained a more precise and actionable understanding of qualitative opinions and was able to understand both positive and negative perceptions of their brand in relation to a number of key categories.

Check out other food case studies

• Developing a New Nutritional Pasta Product – A survey + desk research case study
• Identifying An Optimal Set of Flavor Variants to Achieve Incremental Reach | Case Study
• Choosing a Set of Flavors to Minimize Substitutions – A food survey + data analytics case study