Research Objective

• A company needed to gain a better understanding of perceptions of their hiring processes. They had a large set of unstructured data from more than 400 participants and needed to categorize that data by sentiment and theme in order to be actionable.

Scope & Methodology

• The qualitative feedback was reviewed in order to identify categories
• Tags and code frames were built and approved by the client
• A reporting layout was designed with multiple data splits and cumulative attributes
• Key themes and areas for improvement in hiring practices were identified
• Recommendations to improve critical activities in the hiring value chain were made

Value Delivered

• The client gained a clear understanding of the key issues associated with their hiring process and was able to identify strengths to retain and weaknesses to improve.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Understanding Teenage Needs, Lifestyles, and Communication | An online community case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study

Research Objective

• A global IT consulting and services company needed to identify the stage at which organizations have adopted or are ready to adopt Blockchain technology, a decentralized and highly-encrypted computing platform that is likely to have important privacy and security implications.
• They were interested in organizations across 5 industry sectors and in more than 15 countries.

Scope & Methodology

• ~3000 online surveys were completed by participants who met the target criteria
  • Employment titles were manager or above
  • Employed at a healthcare, retail, banking / financial services / insurance, or manufacturing company
  • Companies generated revenue of $1 Billion or more
• A rich B2B database, including industry, designation, and demographic variables, was built which can be maintained over many years

Value Delivered

• The client can now evaluate readiness for blockchain adoption by a variety of key industry, employment, and demographic variables.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study

Research Objective

• An FMCG client needed to assess the operations and revenue effectiveness across their company. They needed to evaluate their key performance indicators and understand their organizational maturity.

Scope & Methodology

• An online questionnaire was launched to 500 business leaders to measure the KPIs and derive the stages of organizational maturity.
• The analysis showed that about 72% of leaders expressed some governance and control of global operation while 42% described some local office independence. 30% are strongly controlled at headquarters with no local independence.
• For operational maturity, about 80% showed high levels of maturity by deploying technology, extensive automation, dedicated roles in operations, and using AI in delivering services. Top success criteria included: Improved brand/customer engagement, staff efficiency, and agility. The success criteria “improved brand/customer engagement” is considered most important for content strategy.

Value Delivered

• The client was able to better understand their operational effectiveness as well as their organizational maturity. As a result of the research, they identified operational areas needing improvement.

Check out other retail case studies

• Optimizing Trade Promotion Spends with a Pricing Simulator – A food business analytics and price simulator case study
• Consumer Perceptions Towards Online Ordering – A retail survey + desk research case study
• Launching a Fast Food Franchise In A Competitive Market – A retail survey + competitive analysis case study

Research Objective

• A home appliance company needed to understand the pain points their sales representatives experienced when interacting with customers throughout the sales process.
• They also needed to understand the ideal product features customers desired so that representatives could properly recommend a purchase.

Scope & Methodology

A survey was designed to understand a variety of aspects of the sales process from the point of view of sales representatives. This included:

• Recent and past interactions they had with target and competitor brands
• Marketing messages and features associated with various brands
• Brands the representatives tended to recommend
• Recency and sources of training received by sales representatives

Value Delivered

The client gained a better understanding of how their brand was perceived in relation to other brands and product features. They were able to better understood how sales representatives interacted with customers to interpret their needs and make product recommendations.

Check out other related case studies

• Increasing Customer Acceptance For Controversial Pet Food Format – A survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study