• Thousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers. You need to have the right technical skills and exhibit the right personal behaviours so that industry leaders will take notice and seek you out. In this presentation, I’ll share the secrets of success to creating the career path you want as a quantitative researcher.

Research Objective

• A university needed to evaluate their brand value and understand declining enrollment in order to build a more meaningful brand promise based on academic offerings, student experience, and their prestige.
• They also needed to segment the market into distinct customer groups to target unique demographics groups more appropriately.

Scope & Methodology

• A survey was launched to measure a range of attributes including brand awareness and brand attributes.
• Prepared concepts were evaluated against a variety of emotional and rational perceptions. Each concept was evaluated in terms of the a set of key attributes, relevance, and preference.

Value Delivered

• The client learned where perceptions of their brand were falling short as well as which brand promise resonated and appealed the most with their target audience.
• The client was able to build a brand promise that was more meaningful to their customer base, and develop brand strategies that more accurately reflected the dynamics of their institution.

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