Research Objective

• A retail owner needed to understand issues related to inventory, order times, costs, and logistics to identify service gaps and improve stores over time.

Scope & Methodology

• Using survey data, various store attributes were tracked over time. Data analytics were used to identify gaps and barriers related to price, quality, and demand which impacted sales.

.

Value Delivered

• The client was able to monitor drivers and barriers over time so they could make appropriate changes to their business and improve sales and service.

Learn more from our case studies

• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study
• Communicating More Effectively with Insurance Customers | A bulletin board case study
• Creating a Beverage Launch Strategy in a Competitive Market – A beverage desk research case study

Research Objective

• The client had limited information about consumer price responsiveness and the extent of competitor price fluctuations. They needed to predict:
  • Gain/loss in volume share based on price movements in the category.
  • Optimized prices to achieve targeted volume share in the event of competitor price actions.

Scope & Methodology

• The project included building a predictive model to understand interactions among client’s and competitors’ price elasticity. It identified price gaps/thresholds which could result in significant share changes.
• Further, we created a simulator to help identify optimum price bands to operate in given the competitors’ price changes.

Value Delivered

• We proactively identified the maximum price threshold to respond to a List Price Increase
• The tool was extensively used to identify best price strategies in the dynamically changing market.
• The client was able to maintain an optimum price differential against fluctuating competitor pricing.

Check out other related case studies

• Increasing Customer Acceptance For Controversial Pet Food Format – A survey case study
• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study

Research Objective

• A pet food brand offering a controversial new product format needed to understand purchase behaviors for current brands, and barriers to acceptance for a pet food using insects as a source of protein.

Scope & Methodology

A survey was designed to understand current purchase behaviors and market gaps for fresh and premium pet food products. The survey also focused on understanding awareness, barriers, and purchase intent for pet foods based on insects.

The data showed that:

• 1% currently use pet food with insect protein
• 66% were unaware of pet food with insect protein
• 60% were willing to try pet food with insect protein

Value Delivered

Despite the lack of awareness and lack of use of insect based pet foods, consumers demonstrated that they had a strong willingness to try the product, particularly because of its reduced impact on the environment. The research helped the client understand which message associated with their brand – sustainability –  would be most effective at reaching their targeted consumers.

Check out other related case studies

• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study