Research Objective

• Our quick service partner was expanding to additional high growth markets and needed to understand consumer perceptions of several food categories and formulations against a key competitive brand.
• They needed a trustworthy partner with extensive global experience who could manage all aspects of the project including professional consulting, recruitment, field management, and analysis and reporting.

Scope & Methodology

• More than 1000 participants were pre-recruited reflecting GenPop category non-rejectors. Quotas were placed on age and gender.
• Over a period of 6 days, a sequential monadic preference taste test compared a set of ingredient formulations across several product categories. Product brands were concealed.
• Using tablets, participants rated each product across a range of sensory metrics, including flavor, texture, temperature, level of cooking, color, and many other features.

Value Delivered

• Using JAR analysis, penalty analysis, and a priori action standards, our partner discovered which formulations were preferred for each product category.
• They also learned which primary and secondary features of each formulation and product needed to be retooled to further increase their odds of success.

Research Objective

• A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
• They needed to understand:
  • Why consumers choose online delivery services
  • Perceptions of online food delivery portals
  • Barriers to using online food delivery services
  • The competitive environment including expansions, new product launches
• They also needed to understand key drivers, challenges, and perceptions of pricing.

Scope & Methodology

• A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
• The target audience included students, self-employed people, homemakers, and service employees.
• Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
• Key analyses included:
  • Understanding customer satisfaction with ordering and searching for specific food items
  • Identifying more suitable restaurant selections given the desired food item
  • Understanding desires for offers and discounts
  • Understanding concerns about on-time delivery needs and customer services
  • Understanding customer needs and wants for improving the online food ordering process.

Value Delivered

• Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
• Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

Check out other retail case studies

• Optimizing Trade Promotion Spends with a Pricing Simulator – A food business analytics and price simulator case study
• Launching a Fast Food Franchise In A Competitive Market – A retail survey + competitive analysis case study
• Improving Operational Effectiveness at a CPG Company – A retail B2B survey case study

Research Objective

• An international brand of seasonings, instant soups, pasta, and noodles wished to satisfy Indian consumer needs with a product offering focused on balanced nutrition for young people.
• Their main objective was to deliver well balanced nutritional pasta that mothers could trust, and their children would like while maintaining the image of their brand and quality. This needed to hold true even when kids and teenagers ate the pasta without any vegetables or meat.
• They wanted to develop a pasta product which would find a balance between nutrition, taste, and visual signals that would make the product credible in the eyes of mothers and their children.

Scope & Methodology

• Experts conducted a Customer Need Assessment study with mothers to understand:
  • Perception towards pasta products
  • Preferred ingredients and additives
  • Taste and color improvements
  • Level of consumption
• Primary & Desk Research: We identified lentils, chickpeas, powdered egg whites, and flax seed as the best ingredients to achieve consumer nutritional objectives. These ingredients and additives were perceived to be nutritious and part of the healthy diet which fit well with the brand image.
• We also evaluated a range of several colors to find a shade of pasta that is not too dark for the kids but dark enough for the mothers to find it credible.

Value Delivered

• Our study helped the client to understand consumer perceptions towards their new product and identify their current needs for kids.
• Client introduced several new products in the pasta segment by considering consumer’s needs and demands.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study