Research Objective

• A pet food brand offering a controversial new product format needed to understand purchase behaviors for current brands, and barriers to acceptance for a pet food using insects as a source of protein.

Scope & Methodology

A survey was designed to understand current purchase behaviors and market gaps for fresh and premium pet food products. The survey also focused on understanding awareness, barriers, and purchase intent for pet foods based on insects.

The data showed that:

• 1% currently use pet food with insect protein
• 66% were unaware of pet food with insect protein
• 60% were willing to try pet food with insect protein

Value Delivered

Despite the lack of awareness and lack of use of insect based pet foods, consumers demonstrated that they had a strong willingness to try the product, particularly because of its reduced impact on the environment. The research helped the client understand which message associated with their brand – sustainability –  would be most effective at reaching their targeted consumers.

Check out other related case studies

• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study

Research Objective

• An automotive insurance company wished to increase growth and retention among various customer segments. To do this, they needed to understand and size unmet needs and barriers to sign-up and renewal.
• They also wished to understand which products and features required re-evaluation or discontinuation.

Scope & Methodology

A survey was designed to identify:

• Problems with automotive monitoring and privacy apps and technologies currently being used as well as any associated solutions
• Current behaviors related to customer satisfaction, and reviewing and changing insurance providers
• Potential impacts of resolving barriers

Among other metrics, the survey identified the types of information people are currently sharing via their usage-based-insurance (UBI) program, as well as various reasons they have for switching providers. The data showed that people shared a wide range of data but they were still seeking a greater degree of trust and better customer service experiences.

Value Delivered

• The client was able to understand renewal barriers among their customers and make necessary adjustments in their existing automotive insurance offerings.
• The client was also able to identify and understand unique needs of various user segments to permit more targeted marketing and needs based offerings.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study