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Consumer Perceptions Towards Online Ordering & Delivery Services | A Survey + Secondary Research Case Study
By E2E Research | April 27, 2021

Research Objective

  • A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
  • They needed to understand:
    • Why consumers choose online delivery services
    • Perceptions of online food delivery portals
    • Barriers to using online food delivery services
    • The competitive environment including expansions, new product launches
  • They also needed to understand key drivers, challenges, and perceptions of pricing.

 

Scope & Methodology

  • A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
  • The target audience included students, self-employed people, homemakers, and service employees.
  • Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
  • Key analyses included:
    • Understanding customer satisfaction with ordering and searching for specific food items
    • Identifying more suitable restaurant selections given the desired food item
    • Understanding desires for offers and discounts
    • Understanding concerns about on-time delivery needs and customer services
    • Understanding customer needs and wants for improving the online food ordering process.

 

Value Delivered

  • Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
  • Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

 

 

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Benchmarking Brand Awareness and Competitive Brand Space | A Consumer Food Survey Case Study
By E2E Research | March 5, 2021

Research Objective

  • The client needed to identify parameters of brand strength and understand how the brand was perceived in relation to its competition.

 

Scope & Methodology

  • A survey was launched to measure brand awareness within the category and to capture the importance of key attributes for the category.
  • Analyses included assessing the strength and importance of key drivers, and overall satisfaction. These assessments were conducted at both the global and country levels.
  • The data showed that while the brand enjoyed the highest awareness in the category, it was only the third highest in terms of purchase consideration. The data also showed that the brand competed most closely with two specific brands on several key attributes.

 

 

 

 

Value Delivered

  • A set of key performance indicators, including brand awareness, perceptions, and importance, was benchmarked for a set of brands in the category.
  • The brand was able to make targeted improvements to the product and understand their impact on brand perceptions in relation to the competition.

 

 

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