INTERCEPT RESEARCH PLATFORM
An intercept study is typically conducted at or near the outlet, where customers are intercepted immediately after purchase or consumption to capture fresh, in-the-moment feedback. It is widely used for customer satisfaction, product testing, menu feedback, brand perception, product placement, product availability, service evaluation and many more.
It caters to the following key challenges
Design Research
Survey scripting
In person data collection
Data Platform
Reporting
Recommendation
InterceptIQ is an automated process platform for conducting intercept research. The platform can be customised based on the industry or product category of research
The automated process is
POS System/QR Code/In person data collection
InterceptIQ platform
Dashboard
AI Insights
Design research resources / library available for quick reference.
The in person interviews, survey scripting, data processing and reporting are a part of the overall InterceptIQ platform Click here for demo