Research Objective

• An automotive insurance company wished to increase growth and retention among various customer segments. To do this, they needed to understand and size unmet needs and barriers to sign-up and renewal.
• They also wished to understand which products and features required re-evaluation or discontinuation.

Scope & Methodology

A survey was designed to identify:

• Problems with automotive monitoring and privacy apps and technologies currently being used as well as any associated solutions
• Current behaviors related to customer satisfaction, and reviewing and changing insurance providers
• Potential impacts of resolving barriers

Among other metrics, the survey identified the types of information people are currently sharing via their usage-based-insurance (UBI) program, as well as various reasons they have for switching providers. The data showed that people shared a wide range of data but they were still seeking a greater degree of trust and better customer service experiences.

Value Delivered

• The client was able to understand renewal barriers among their customers and make necessary adjustments in their existing automotive insurance offerings.
• The client was also able to identify and understand unique needs of various user segments to permit more targeted marketing and needs based offerings.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study

Research Objective

• A university needed to evaluate their brand value and understand declining enrollment in order to build a more meaningful brand promise based on academic offerings, student experience, and their prestige.
• They also needed to segment the market into distinct customer groups to target unique demographics groups more appropriately.

Scope & Methodology

• A survey was launched to measure a range of attributes including brand awareness and brand attributes.
• Prepared concepts were evaluated against a variety of emotional and rational perceptions. Each concept was evaluated in terms of the a set of key attributes, relevance, and preference.

Value Delivered

• The client learned where perceptions of their brand were falling short as well as which brand promise resonated and appealed the most with their target audience.
• The client was able to build a brand promise that was more meaningful to their customer base, and develop brand strategies that more accurately reflected the dynamics of their institution.

Check out other related case studies

• Increasing Customer Acceptance For Controversial Pet Food Format – A survey case study
• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study

Research Objective

• An international brand of seasonings, instant soups, pasta, and noodles wished to satisfy Indian consumer needs with a product offering focused on balanced nutrition for young people.
• Their main objective was to deliver well balanced nutritional pasta that mothers could trust, and their children would like while maintaining the image of their brand and quality. This needed to hold true even when kids and teenagers ate the pasta without any vegetables or meat.
• They wanted to develop a pasta product which would find a balance between nutrition, taste, and visual signals that would make the product credible in the eyes of mothers and their children.

Scope & Methodology

• Experts conducted a Customer Need Assessment study with mothers to understand:
  • Perception towards pasta products
  • Preferred ingredients and additives
  • Taste and color improvements
  • Level of consumption
• Primary & Desk Research: We identified lentils, chickpeas, powdered egg whites, and flax seed as the best ingredients to achieve consumer nutritional objectives. These ingredients and additives were perceived to be nutritious and part of the healthy diet which fit well with the brand image.
• We also evaluated a range of several colors to find a shade of pasta that is not too dark for the kids but dark enough for the mothers to find it credible.

Value Delivered

• Our study helped the client to understand consumer perceptions towards their new product and identify their current needs for kids.
• Client introduced several new products in the pasta segment by considering consumer’s needs and demands.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study