Research Objective

• The BFSI client needed to discover insights about the insurance industry and understand how to effectively communication with customers
• They needed to create educational material addressing concerns and guide consumers towards selecting the most appropriate type of insurance

Scope & Methodology

• A long-term bulletin board discussion was designed to enable consumers to freely express their views and concerns, and for the client to deep dive into areas of special interest
• It embedded surveys to allow them to quantify this knowledge
• It also included video diaries to accommodate private conversations encourage customers to share their own stories

Value Delivered

• The insurance company was able to become closer to actual consumer experiences and issues, and gain a better understanding of customer perspectives when it came to insurance products and services

Learn more from our case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Building a Holistic Expense Management App with Client-Direct API Feeds | A mobile app case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study

Research Objective

• A global IT consulting and services company needed to identify the stage at which organizations have adopted or are ready to adopt Blockchain technology, a decentralized and highly-encrypted computing platform that is likely to have important privacy and security implications.
• They were interested in organizations across 5 industry sectors and in more than 15 countries.

Scope & Methodology

• ~3000 online surveys were completed by participants who met the target criteria
  • Employment titles were manager or above
  • Employed at a healthcare, retail, banking / financial services / insurance, or manufacturing company
  • Companies generated revenue of $1 Billion or more
• A rich B2B database, including industry, designation, and demographic variables, was built which can be maintained over many years

Value Delivered

• The client can now evaluate readiness for blockchain adoption by a variety of key industry, employment, and demographic variables.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study

Research Objective

• A senior management team at a financial company needed a high-level, portfolio health review report to draw valuable high level insights, and identify unusual trends over time for their credit card portfolio.

Scope & Methodology

• The client made a range of business intelligence data available including:
  • Account level financial information
  • Credit bureau data for risk profile of accounts
  • Transactional account data

Value Delivered

• The data helped the client better understand historical and future trends related to consumers’ financial behaviors. They were better able to understand where their potential risks were.

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Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study
• Removing Customer Barriers to Auto Insurance Renewals – An insurance survey case study

Research Objective

• An asset management firm with a large customer base needed to be more competitive to increase their share of customers with investible assets.
• They needed to better understand their current and potential customers and their behavior so as to grow their business and prevent attrition.

Scope & Methodology

• A comprehensive, meta-analytics solution integrating insights from segmentation data, Habits & Practices data & brand equity data was conducted.
• Key need-states for a variety of consumer segments were identified and brands were overlaid in the market to identify white-space potential.

Value Delivered

• Growing white-space opportunities were identified that showed the brand had potential to stretch their equity and address evolving consumer needs.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Removing Customer Barriers to Auto Insurance Renewals – An insurance survey case study

Research Objective

• A leading bank in the USA needed real-time reporting to enable pro-active, strategic business decisions for a range of audiences in their credit card portfolio.
• The original reporting process resulted in more than 200 pages of metrics and charts, a time-consuming and highly detailed, error prone task for analysts.

Scope & Methodology

• A process that incorporated real-time automation and that used existing software was designed.
• With a combination of routines and systems, the manual report generation process was converted almost entirely to an automated process.

Value Delivered

• The client did not need to make incremental investments in tools. More importantly, the time required by analysts to create quarterly reports was reduced by more than 95%.

Check out other BFSI case studies

• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study
• Removing Customer Barriers to Auto Insurance Renewals – An insurance survey case study

Research Objective

• An automotive insurance company wished to increase growth and retention among various customer segments. To do this, they needed to understand and size unmet needs and barriers to sign-up and renewal.
• They also wished to understand which products and features required re-evaluation or discontinuation.

Scope & Methodology

A survey was designed to identify:

• Problems with automotive monitoring and privacy apps and technologies currently being used as well as any associated solutions
• Current behaviors related to customer satisfaction, and reviewing and changing insurance providers
• Potential impacts of resolving barriers

Among other metrics, the survey identified the types of information people are currently sharing via their usage-based-insurance (UBI) program, as well as various reasons they have for switching providers. The data showed that people shared a wide range of data but they were still seeking a greater degree of trust and better customer service experiences.

Value Delivered

• The client was able to understand renewal barriers among their customers and make necessary adjustments in their existing automotive insurance offerings.
• The client was also able to identify and understand unique needs of various user segments to permit more targeted marketing and needs based offerings.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study