Research Objective

• A B2B technology services provider needed to understand the level of brand awareness among their client base.
• They needed to understand which types of their clients were aware of their brand, and what those clients expected to receive from suppliers such as them.
• They also wished to understand which channels would be best suited for reaching their desired audience with marketing communications.

Scope & Methodology

• We designed a 15 minute survey targeted to middle and senior buyers and leadership at the targeted businesses in their desired industry.
• The survey identified brand awareness of a number of competitive brands for comparison, the types of services expected from each of these brands, and a set of potential media sites that the client would be willing to consider as advertising channels.

Value Delivered

• As a result of this study, the client learned that their brand awareness was lower than anticipated. They were able to determine which channels would be most efficient for reaching their desired target audience.

Client Quote

“The results are really useful for understanding our presence in the market, how to position ourselves in future and how to reach our audience. Many thanks for your help with all this. I’m sure we’ll be back in touch for further research in future!“

– Director of Marketing

Research Objective

• Our quick service partner was expanding to additional high growth markets and needed to understand consumer perceptions of several food categories and formulations against a key competitive brand.
• They needed a trustworthy partner with extensive global experience who could manage all aspects of the project including professional consulting, recruitment, field management, and analysis and reporting.

Scope & Methodology

• More than 1000 participants were pre-recruited reflecting GenPop category non-rejectors. Quotas were placed on age and gender.
• Over a period of 6 days, a sequential monadic preference taste test compared a set of ingredient formulations across several product categories. Product brands were concealed.
• Using tablets, participants rated each product across a range of sensory metrics, including flavor, texture, temperature, level of cooking, color, and many other features.

Value Delivered

• Using JAR analysis, penalty analysis, and a priori action standards, our partner discovered which formulations were preferred for each product category.
• They also learned which primary and secondary features of each formulation and product needed to be retooled to further increase their odds of success.

Research Objective

• Understanding causes and correlations of obesity is strategically important for healthcare providers who wish to develop treatments of various forms.
• Because of knowledge gaps, research is required to better understand how PwO differ from the general population, to validate hypotheses, and to explore myths preventing appropriate treatment.

Scope & Methodology

• 3900 nationally representative participants from China, Japan, Germany, United States of America, United Kingdom, and Brazil completed a 40-minute online questionnaire.
• The questions focused on hobbies, lifestyle, activity levels, perceptions of health, food, and eating habits, as well as perceptions and emotions around their own health, weight, and attempts at weight loss.

Value Delivered

• Data were uploaded into Raven dashboards where the client was able to immediately and easily crosstab and filter the results to evaluate a number of existing hypotheses, and create new ones.
• The client was able to quickly understand and compare differences in perceptions of health in 6 key global markets via a variety of custom user-guided charts and tables using filtering and crosstabs.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Face-to-Face On-Site Medical Leader Interviews – A B2B interview case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study

Research Objective

• A globally renowned FMCG company wished to better understand their teenage customer segment in order to create a product that resonated with and matched their lifestyle

Scope & Methodology

• A long-term online community was designed to incorporate various activities over several months
• It included ad-hoc questions in bulletin board discussions, co-creation with the teenagers about a new product name that would resonate with their peers, and a test of communication strategies

Value Delivered

• The FMCG company was able to fully understand their target consumers’ lifestyles, how they spend their free time, what is important and what motivates them, as well as the language they speak.
• The insights put the company on the right path to making decisions when it came to their brand.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study
• Communicating More Effectively with Insurance Customers | A bulletin board case study

Research Objective

• The BFSI client needed to discover insights about the insurance industry and understand how to effectively communication with customers
• They needed to create educational material addressing concerns and guide consumers towards selecting the most appropriate type of insurance

Scope & Methodology

• A long-term bulletin board discussion was designed to enable consumers to freely express their views and concerns, and for the client to deep dive into areas of special interest
• It embedded surveys to allow them to quantify this knowledge
• It also included video diaries to accommodate private conversations encourage customers to share their own stories

Value Delivered

• The insurance company was able to become closer to actual consumer experiences and issues, and gain a better understanding of customer perspectives when it came to insurance products and services

Learn more from our case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Building a Holistic Expense Management App with Client-Direct API Feeds | A mobile app case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study

Research Objective

• A personal care Brand Manager needed to re-define their communication strategy to further enhance their brand equity.
• They needed to understand the best way to improve brand equity among their target consumers.

Scope & Methodology

• Based on survey data, Structural Equation Modelling (SEM) was used to understand key equity themes in the category and the consumer importance hierarchy.
• We then identified which brands in the market owned the key equity themes and were most relevant to consumers.

Value Delivered

• The model gave the brand manager a clear sense of how to:
  • Fine-tune communication strategies and differentiate themselves vs the competition
  • Identify the most desired product attributes
  • Optimize the brand portfolio to promote consumer relevance & response.

Check out other related case studies

• Increasing Customer Acceptance For Controversial Pet Food Format – A survey case study
• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study

Research Objective

• A food retailer made some changes in their processes for an existing line of ready-to-eat products and wanted to understand the impacts on customer preferences for the redeveloped product.
• A Central-Location-Test followed by a survey was determined to be most appropriate to compare perceptions of the new test products and the original control products.

Scope & Methodology

• Consumers tested the products and rated them against a series of emotional perceptions
• Among others, key statistics conducted included:
  • • Just About Right (JAR) analysis
    • Penalty analysis
    • Sentiment analysis
    • Likeability analysis
• For Flavor 1, 47% of people preferred the new test flavor over control. The old flavor won. And, for Flavor 2, 59% of people preferred the new test flavor over control. The new flavor won.

Value Delivered

• The first Control flavor was associated with more positive feelings like exciting, social, inviting, and loving, whereas the second Test flavor was associated with more positive feelings like exciting and social.
• The client learned that the changes in product processes were successful for one flavor but less so for the second flavor.

Check out other food case studies

• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Tracking Customer Satisfaction Across 8 Countries – A food consumer survey case study

Research Objective

• A company needed to evaluate customer satisfaction and purchase drivers for a bread product available globally.

Scope & Methodology

• A cross-country, online survey was designed to identify purchase drivers and track weekly, monthly, and quarterly changes in satisfaction over time.
• A minimum of 300 completes were gathered per country, per wave.
• The survey identified ongoing changes in consumer opinion, consumer satisfaction, and purchase drivers among 8 countries over an extended period of time.
• In addition, a derived importance analysis was conducted to assess the strength of relationship between overall satisfaction and key driver.
• The client learned that satisfaction is most highly correlated with discounts/offers (r=0.7), product composition (r=0.5), and availability (r=0.5). They also learned that about 66% of participants are satisfied with the product, where as 10% are dissatisfied. By market, customers in France have the highest level of satisfaction at around 80%.

Value Delivered

• The client was able to understand how satisfaction related to price points, product composition, and availability. They also benchmarked product satisfaction rates and learned how countries ranked in terms of their levels of satisfaction.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study

Research Objective

• A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
• They needed to understand:
  • Why consumers choose online delivery services
  • Perceptions of online food delivery portals
  • Barriers to using online food delivery services
  • The competitive environment including expansions, new product launches
• They also needed to understand key drivers, challenges, and perceptions of pricing.

Scope & Methodology

• A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
• The target audience included students, self-employed people, homemakers, and service employees.
• Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
• Key analyses included:
  • Understanding customer satisfaction with ordering and searching for specific food items
  • Identifying more suitable restaurant selections given the desired food item
  • Understanding desires for offers and discounts
  • Understanding concerns about on-time delivery needs and customer services
  • Understanding customer needs and wants for improving the online food ordering process.

Value Delivered

• Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
• Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

Check out other retail case studies

• Optimizing Trade Promotion Spends with a Pricing Simulator – A food business analytics and price simulator case study
• Launching a Fast Food Franchise In A Competitive Market – A retail survey + competitive analysis case study
• Improving Operational Effectiveness at a CPG Company – A retail B2B survey case study

Research Objective

• A pet food brand offering a controversial new product format needed to understand purchase behaviors for current brands, and barriers to acceptance for a pet food using insects as a source of protein.

Scope & Methodology

A survey was designed to understand current purchase behaviors and market gaps for fresh and premium pet food products. The survey also focused on understanding awareness, barriers, and purchase intent for pet foods based on insects.

The data showed that:

• 1% currently use pet food with insect protein
• 66% were unaware of pet food with insect protein
• 60% were willing to try pet food with insect protein

Value Delivered

Despite the lack of awareness and lack of use of insect based pet foods, consumers demonstrated that they had a strong willingness to try the product, particularly because of its reduced impact on the environment. The research helped the client understand which message associated with their brand – sustainability –  would be most effective at reaching their targeted consumers.

Check out other related case studies

• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study