Research Objective

• The pharma company needed to optimize channel effectiveness by understanding physician/sales rep interactions, in particular related to what their product does, how it can be best used, and physical aids used.
• They also needed to understand pain points that physicians face during interactions to improve marketing materials and prescription process.

Scope & Methodology

A survey was used to measure:

• Product knowledge displayed by sales reps
• Preferences for Type 2 diabetes treatments
• Marketing messages of GLP-1 treatments for Type 2 Diabetes
• Reasons for not prescribing GLP-1 treatments and brands

Value Delivered

• The research helped the pharma company understand marketing messages recalled by physicians for each product and how it impacted their prescription patterns.
• They were able to understand the pain points physicians experienced during interactions with their pharma reps with particular regards to Type 2 diabetes treatments.

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