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Creating a Beverage Launch Strategy in a Competitive Market | A Desk Research Case Study
By E2E Research | March 26, 2021

Research Objective

  • A beverage company wished to introduce their new organic drinks to a tough market in India which includes numerous international players.
  • To understand their current market position, they needed to explore beneficial opportunities to improve their launch and sales strategy for their new product.
  • They required a detailed understanding of prevailing market dynamics, including competitive forces, trends, risks, and challenges.

 

Scope & Methodology

  • Using secondary research, E2E researchers conducted a food and beverage industry analysis which involved analyzing industry trends, understanding emerging regulations, assessing local markets, and identifying the right scale of opportunities.
  • A risk assessment study was conducted to understand current and potential risks in terms of supply chain and food safety.
  • Using survey research, a customer needs assessment was also conducted to help the client understand:
    • Consumer needs and demands regarding organic drink products
    • Latest trends and innovations in food packaging materials
    • Business strategies of their key competitors and evaluate growth rate in industry for the next 5 years

 

Value Delivered

  • The client was able to much better understand India’s food and beverage market, including competitive services, trends, risks, and challenges, as well as untapped market opportunities.
  • The client introduced several new products and health drinks with innovative and sustainable packaging alternatives resulting in capturing huge traction in the Indian food and beverage industry.

 

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Benchmarking Brand Awareness and Competitive Brand Space | A Consumer Food Survey Case Study
By E2E Research | March 5, 2021

Research Objective

  • The client needed to identify parameters of brand strength and understand how the brand was perceived in relation to its competition.

 

Scope & Methodology

  • A survey was launched to measure brand awareness within the category and to capture the importance of key attributes for the category.
  • Analyses included assessing the strength and importance of key drivers, and overall satisfaction. These assessments were conducted at both the global and country levels.
  • The data showed that while the brand enjoyed the highest awareness in the category, it was only the third highest in terms of purchase consideration. The data also showed that the brand competed most closely with two specific brands on several key attributes.

 

 

 

 

Value Delivered

  • A set of key performance indicators, including brand awareness, perceptions, and importance, was benchmarked for a set of brands in the category.
  • The brand was able to make targeted improvements to the product and understand their impact on brand perceptions in relation to the competition.

 

 

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