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Monitoring Blockchain Adoption Over Time | A Survey Case Study
By E2E Research | August 10, 2021

Research Objective

  • A global IT consulting and services company needed to identify the stage at which organizations have adopted or are ready to adopt Blockchain technology, a decentralized and highly-encrypted computing platform that is likely to have important privacy and security implications.
  • They were interested in organizations across 5 industry sectors and in more than 15 countries.

 

Scope & Methodology

  • ~3000 online surveys were completed by participants who met the target criteria
    • Employment titles were manager or above
    • Employed at a healthcare, retail, banking / financial services / insurance, or manufacturing company
    • Companies generated revenue of $1 Billion or more
  • A rich B2B database, including industry, designation, and demographic variables, was built which can be maintained over many years

 

Value Delivered

  • The client can now evaluate readiness for blockchain adoption by a variety of key industry, employment, and demographic variables.

 

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Ensuring Optimal Inventory with SKU-Level Demand Forecasting | A CPG Business Intelligence Case Study
By E2E Research | August 3, 2021

Research Objective

  • A US-based manufacturer of personalized gift items with markets in more than 10 countries across North America, Europe and Middle East needed SKU-level demand forecasting to ensure all orders are met while maintaining optimal inventories.
  • Over 3000 SKUs across 8 product platforms with a 3-month lead time needed to be tracked.

 

Scope & Methodology

  • A framework was developed to accommodate weekly re-forecasts based on SKU-level actuals-to-date for repeat customers, varied product platforms, new products, etc.
  • It was designed to learn from historical trends and project future demand.
  • A weekly ‘Early Warning System’ to predict excess and stock-outs was also built.

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Value Delivered

  • The forecasting tool helped reduce obsolete inventory at the end of the year which freed up working capital and reduced waste.
  • It also reduced ‘out-of-stock’ rates leading to increased customer satisfaction and revenue, in part due to preventing unnecessary attrition.

 

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Tracking Customer Satisfaction Across 8 Countries | A Consumer Food Case Study
By E2E Research | May 6, 2021

Research Objective

  • A company needed to evaluate customer satisfaction and purchase drivers for a bread product available globally.

 

Scope & Methodology

  • A cross-country, online survey was designed to identify purchase drivers and track weekly, monthly, and quarterly changes in satisfaction over time.
  • A minimum of 300 completes were gathered per country, per wave.
  • The survey identified ongoing changes in consumer opinion, consumer satisfaction, and purchase drivers among 8 countries over an extended period of time.
  • In addition, a derived importance analysis was conducted to assess the strength of relationship between overall satisfaction and key driver.
  • The client learned that satisfaction is most highly correlated with discounts/offers (r=0.7), product composition (r=0.5), and availability (r=0.5). They also learned that about 66% of participants are satisfied with the product, where as 10% are dissatisfied. By market, customers in France have the highest level of satisfaction at around 80%.

 

Value Delivered

  • The client was able to understand how satisfaction related to price points, product composition, and availability. They also benchmarked product satisfaction rates and learned how countries ranked in terms of their levels of satisfaction.

 

 

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Benchmarking Brand Awareness and Competitive Brand Space | A Consumer Food Survey Case Study
By E2E Research | March 5, 2021

Research Objective

  • The client needed to identify parameters of brand strength and understand how the brand was perceived in relation to its competition.

 

Scope & Methodology

  • A survey was launched to measure brand awareness within the category and to capture the importance of key attributes for the category.
  • Analyses included assessing the strength and importance of key drivers, and overall satisfaction. These assessments were conducted at both the global and country levels.
  • The data showed that while the brand enjoyed the highest awareness in the category, it was only the third highest in terms of purchase consideration. The data also showed that the brand competed most closely with two specific brands on several key attributes.

 

 

 

 

Value Delivered

  • A set of key performance indicators, including brand awareness, perceptions, and importance, was benchmarked for a set of brands in the category.
  • The brand was able to make targeted improvements to the product and understand their impact on brand perceptions in relation to the competition.

 

 

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