What is journey mapping and how can it help you grow your brand? In this introductory webinar on December 15, 2022; 1 to 1:45pm Eastern, we’ll discuss what journey mapping is from beginning to end and how you can use it to build a a more successful brand.

• Learn which types of businesses can benefit from journey mapping
• Understand why journey mapping is so important
• Learn how to build a journey map
• Uncover how to action a journey map

The webinar has finished and you are welcome to watching the recording here.

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Speaker

Annie Pettit, PhD CAIP FCRIC is the Chief Research Officer, NA, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods. She has spoken at conferences around the world, educating researchers about the best ways to conduct research that is valid, reliable, and actionable. She is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player.

Whether you go by Marketer, Strategist, Founder, Entrepreneur, or Start-Up Master, you need the right insights to help you build your growing business from local to global. Register for a webinar that will help you identify the unique insights that various types of market research can reveal in each stage of your business.
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> Find out which qualitative techniques would be most beneficial depending on the stage of your start-up.
> Identify opportunities to conduct quantitative research without treating questionnaires as a Swiss army knife.
> Learn how you can benefit from business intelligence.
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When

November 17, 2022; 1 to 1:50pm Eastern

The event has passed. Please enjoy the recording!

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Speaker

Annie Pettit, PhD CAIP FCRIC is the Chief Research Officer, NA, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods. She has spoken at conferences around the world, educating researchers about the best ways to conduct research that is valid, reliable, and actionable. She is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player.

• Thousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers. You need to have the right technical skills and exhibit the right personal behaviours so that industry leaders will take notice and seek you out. In this presentation, I’ll share the secrets of success to creating the career path you want as a quantitative researcher.

EVENT PASSED

Room 2 | 9:40 am – 10:10 am | Wednesday, October 12, 2022

Researchers have gotten very accustomed to writing questionnaires as if they were Charlies Dickens or Jane Austen. But who writes like that? Who talks like that? And how is alienating people through incomprehensible grammar and paragraph long sentences going to increase engagement, data quality, and completion rates?

In this presentation, Annie will show you five tactics for writing questionnaires that are playful and appeal to real people living today. Even better, these tactics are free and can be implemented on the questionnaire you’re writing right now. Let’s make research more playful!

Key takeaways:

• Questionnaires can be professional, generate accurate data, and be enjoyable for participants, all at the same time.
• Creating playful questionnaires doesn’t have to cost any money or take any extra time. It just needs commitment to creating a better experience for participants.
• Every researcher has the skills to create questionnaires that are more playful and engaging for research participants.

See you then!

Questionnaire design looks easy but when you get into the nitty, gritty details, you will come to a very different realization. In this 50 minute Esomar webinar, I shared a few of my favourite theories and tips to help those new to questionnaire design build more engaging questionnaires.

Watch the recording and enjoy the technology glitches we experienced. As the saying goes, we made lemonade out of lemons and there was even a prize at the end. Too bad the contest only applied during the live event!

I hope you enjoy it and perhaps find a couple little tidbits you can apply in your next questionnaire.

Click here to watch the webinar on LinkedIn.

NewMR hosted their event focusing on New Thinking on Wednesday, November 10, 10am Eastern. We’re happy to share all three recordings below. Enjoy!

Annie Pettit, E2E Research: Statistics are dead. Long live statistics!

• It’s time to stop letting statistics do the thinking for us. I’ll share how it’s finally time to give up on statistics and learn how to interpret and action on research results in more impactful ways.

Ray Poynter, Potentiate and NewMR: The Implications of Democratising Insights for Research

• 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms. Ray will highlight the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (& with the ability to implement results).

Stephen Cribbett, Further: The Mindful Consumer’s Contradiction

• People are more concerned about the future survival of the planet and society than ever before, but this isn’t shifting the way people shop and consume as much as you think it is. This presentation explores the say-do gap and provides useful methods and techniques that researchers can deploy to surface it and set about changing it.

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Check out our case studies

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