Request a quote!

Blog, News &

Case Studies

LearnBlog
Sentiment and Content Analysis of Qualitative Consumer Comments | A Food Survey + Text Analytics Case Study
By E2E Research | March 31, 2021

Research Objective

  • A food company completed a food questionnaire which had generated a large number of comments. The comments were not in an actionable format and needed to be condensed into key issues.

 

Scope & Methodology

  • The content and sentiment of the consumer comments were carefully analyzed. They were categorized into standard food categories as well as categories customized to the client’s brand.

E2E Research Case Study E2E Research Case Study

 

Value Delivered

  • The client gained a more precise and actionable understanding of qualitative opinions and was able to understand both positive and negative perceptions of their brand in relation to a number of key categories.

 

 

Check out other food case studies

Tags

Creating a Beverage Launch Strategy in a Competitive Market | A Desk Research Case Study
By E2E Research | March 26, 2021

Research Objective

  • A beverage company wished to introduce their new organic drinks to a tough market in India which includes numerous international players.
  • To understand their current market position, they needed to explore beneficial opportunities to improve their launch and sales strategy for their new product.
  • They required a detailed understanding of prevailing market dynamics, including competitive forces, trends, risks, and challenges.

 

Scope & Methodology

  • Using secondary research, E2E researchers conducted a food and beverage industry analysis which involved analyzing industry trends, understanding emerging regulations, assessing local markets, and identifying the right scale of opportunities.
  • A risk assessment study was conducted to understand current and potential risks in terms of supply chain and food safety.
  • Using survey research, a customer needs assessment was also conducted to help the client understand:
    • Consumer needs and demands regarding organic drink products
    • Latest trends and innovations in food packaging materials
    • Business strategies of their key competitors and evaluate growth rate in industry for the next 5 years

 

Value Delivered

  • The client was able to much better understand India’s food and beverage market, including competitive services, trends, risks, and challenges, as well as untapped market opportunities.
  • The client introduced several new products and health drinks with innovative and sustainable packaging alternatives resulting in capturing huge traction in the Indian food and beverage industry.

 

Check out other food case studies

Tags

Developing a New Nutritional Pasta Product | A Desk Research Case Study
By E2E Research | March 26, 2021

Research Objective

  • An international brand of seasonings, instant soups, pasta, and noodles wished to satisfy Indian consumer needs with a product offering focused on balanced nutrition for young people.
  • Their main objective was to deliver well balanced nutritional pasta that mothers could trust, and their children would like while maintaining the image of their brand and quality. This needed to hold true even when kids and teenagers ate the pasta without any vegetables or meat.
  • They wanted to develop a pasta product which would find a balance between nutrition, taste, and visual signals that would make the product credible in the eyes of mothers and their children.

 

Scope & Methodology

  • Experts conducted a Customer Need Assessment study with mothers to understand:
    • Perception towards pasta products
    • Preferred ingredients and additives
    • Taste and color improvements
    • Level of consumption
  • Primary & Desk Research: We identified lentils, chickpeas, powdered egg whites, and flax seed as the best ingredients to achieve consumer nutritional objectives. These ingredients and additives were perceived to be nutritious and part of the healthy diet which fit well with the brand image.
  • We also evaluated a range of several colors to find a shade of pasta that is not too dark for the kids but dark enough for the mothers to find it credible.

 

Value Delivered

  • Our study helped the client to understand consumer perceptions towards their new product and identify their current needs for kids.
  • Client introduced several new products in the pasta segment by considering consumer’s needs and demands.

 

 

Check out other food case studies

Tags

Optimizing Trade Promotion Spends with a Pricing Simulator | A Food Business Analytics + Price Simulator Case Study
By E2E Research | March 26, 2021

Research Objective

  • A leading food company wanted to understand the sales impact of various trade schemes.
  • They wanted to deconstruct sales in order to differentiate the impact of various schemes (lift analysis) and to understand how price, promotion, schemes,and competition activity impacted sales.

 

Scope & Methodology

  • Created multiple regression models for key SKUs to determine the impact of trade promotions, slab based discounts, internal cannibalization, competition activity and seasonality on their overall sales
  • Calculated sales lift & ROI for each promotion to help optimize budget allocation

 

Spreadsheet showing many different product, frequency, date, and price attributes which can be changed to see different sales volumes

 

 

Value Delivered

  • A scheme simulator was built that allowed the business team to align their trade promotion calendar to meet budget constraints and achieve the desired sales lift for their portfolio.
  • The simulator now guides future investment decisions.

 

 

Check out other retail case studies

Tags

Benchmarking Brand Awareness and Competitive Brand Space | A Consumer Food Survey Case Study
By E2E Research | March 5, 2021

Research Objective

  • The client needed to identify parameters of brand strength and understand how the brand was perceived in relation to its competition.

 

Scope & Methodology

  • A survey was launched to measure brand awareness within the category and to capture the importance of key attributes for the category.
  • Analyses included assessing the strength and importance of key drivers, and overall satisfaction. These assessments were conducted at both the global and country levels.
  • The data showed that while the brand enjoyed the highest awareness in the category, it was only the third highest in terms of purchase consideration. The data also showed that the brand competed most closely with two specific brands on several key attributes.

 

 

 

 

Value Delivered

  • A set of key performance indicators, including brand awareness, perceptions, and importance, was benchmarked for a set of brands in the category.
  • The brand was able to make targeted improvements to the product and understand their impact on brand perceptions in relation to the competition.

 

 

Check out other food case studies

Tags