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Stretching Brand Equity into White Spaces Using Data Fusion | A Healthcare Secondary Research Case Study
By E2E Research | July 6, 2021

Research Objective

  • A leading health care client needed to understand whether merging their two leading variants and stretching brand equity to meet new states of category growth drivers would be more competitive against quickly growing private label brands.

 

Scope & Methodology

  • A comprehensive, meta-analytics solution integrating insights from segmentation data, Habits & Practices data & brand equity data was conducted.
  • Key need-states for a variety of consumer segments were identified and brands were overlaid in the market to identify white-space potential.

E2E Research Case Study

E2E Research Case Study

 

Value Delivered

  • Growing white-space opportunities were identified that showed the brand had potential to stretch their equity and address evolving consumer needs.

 

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Building a Strategic Business Plan Grounded in Industry Data | A Healthcare Competitive Analysis Case Study
By E2E Research | June 29, 2021

Research Objective

  • A global OTC company wished to ground the annual strategic plan for all of their product categories in data drawn from category performance across all markets.
  • They needed to identify category growth prospects among top performing markets, ingredients, & brands and map their brands accordingly.

 

Scope & Methodology

  • We processed historic and forecasted data from reputable third parties for about 70 markets by category, sub-category, ingredients, brands, & companies, and adjusted sales based on latest mergers and acquisitions.
  • We conducted a root cause analysis to identify top growth prospects and a SWOT analysis to map client’s brands onto this.

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Value Delivered

  • The client was able to build a more targeted and strategic annual global plan encompassing all categories and brands that would be more competitive in the current and future market.

 

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Automating Distribution of BFSI Performance Metrics | A Dashboard Case Study
By E2E Research | May 10, 2021

Research Objective

  • A leading bank in the USA needed real-time reporting to enable pro-active, strategic business decisions for a range of audiences in their credit card portfolio.
  • The original reporting process resulted in more than 200 pages of metrics and charts, a time-consuming and highly detailed, error prone task for analysts.

 

Scope & Methodology

  • A process that incorporated real-time automation and that used existing software was designed.
  • With a combination of routines and systems, the manual report generation process was converted almost entirely to an automated process.

E2E Research Case Study

 

E2E Research Case Study

 

Value Delivered

  • The client did not need to make incremental investments in tools. More importantly, the time required by analysts to create quarterly reports was reduced by more than 95%.

 

 

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Consumer Perceptions Towards Online Ordering & Delivery Services | A Survey + Secondary Research Case Study
By E2E Research | April 27, 2021

Research Objective

  • A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
  • They needed to understand:
    • Why consumers choose online delivery services
    • Perceptions of online food delivery portals
    • Barriers to using online food delivery services
    • The competitive environment including expansions, new product launches
  • They also needed to understand key drivers, challenges, and perceptions of pricing.

 

Scope & Methodology

  • A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
  • The target audience included students, self-employed people, homemakers, and service employees.
  • Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
  • Key analyses included:
    • Understanding customer satisfaction with ordering and searching for specific food items
    • Identifying more suitable restaurant selections given the desired food item
    • Understanding desires for offers and discounts
    • Understanding concerns about on-time delivery needs and customer services
    • Understanding customer needs and wants for improving the online food ordering process.

 

Value Delivered

  • Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
  • Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

 

 

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