Research Objective

• The client wished to hold a master franchise of a famous USA fast food restaurant. They needed:
  • A detailed market segmentation and market scenario to gauge value and volume on basis of region by segmenting Indian fast-food services.
  • To examine competitive developments such as expansions, supply contracts, and mergers & acquisitions in industry.
  • To evaluate market trends and developments in Indian market and provided detailed company profile of all the competitors in market.
  • To distinguish the audience type based on their service preferences.

Scope & Methodology

• Conducted primary research surveys with dine out and home delivery food service providers in India
• Conducted secondary research using company annual reports, white papers, investor presentations, and financial reports
• Competitive benchmark report was prepared which outlined leading players in the industry
• Analyzed type and regional presence of all major food service providers across the country.
• Calculated the current market size where food service providers’ value & volume sales data for different types of food services like dining services, PBCL, QSR, Café & others were recorded.

Value Delivered

• Our comprehensive report covered the scope, size, disposition, and growth of industry including key sensitivities and success factors. The report also included a 5-year industry forecast, growth rates and an analysis of industry key players and their market shares.

Check out other retail case studies

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Research Objective

• A home appliance company needed to understand the pain points their sales representatives experienced when interacting with customers throughout the sales process.
• They also needed to understand the ideal product features customers desired so that representatives could properly recommend a purchase.

Scope & Methodology

A survey was designed to understand a variety of aspects of the sales process from the point of view of sales representatives. This included:

• Recent and past interactions they had with target and competitor brands
• Marketing messages and features associated with various brands
• Brands the representatives tended to recommend
• Recency and sources of training received by sales representatives

Value Delivered

The client gained a better understanding of how their brand was perceived in relation to other brands and product features. They were able to better understood how sales representatives interacted with customers to interpret their needs and make product recommendations.

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Research Objective

• A beverage company wished to introduce their new organic drinks to a tough market in India which includes numerous international players.
• To understand their current market position, they needed to explore beneficial opportunities to improve their launch and sales strategy for their new product.
• They required a detailed understanding of prevailing market dynamics, including competitive forces, trends, risks, and challenges.

Scope & Methodology

• Using secondary research, E2E researchers conducted a food and beverage industry analysis which involved analyzing industry trends, understanding emerging regulations, assessing local markets, and identifying the right scale of opportunities.
• A risk assessment study was conducted to understand current and potential risks in terms of supply chain and food safety.
• Using survey research, a customer needs assessment was also conducted to help the client understand:
  • Consumer needs and demands regarding organic drink products
  • Latest trends and innovations in food packaging materials
  • Business strategies of their key competitors and evaluate growth rate in industry for the next 5 years

Value Delivered

• The client was able to much better understand India’s food and beverage market, including competitive services, trends, risks, and challenges, as well as untapped market opportunities.
• The client introduced several new products and health drinks with innovative and sustainable packaging alternatives resulting in capturing huge traction in the Indian food and beverage industry.

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Research Objective

• The client needed to identify parameters of brand strength and understand how the brand was perceived in relation to its competition.

Scope & Methodology

• A survey was launched to measure brand awareness within the category and to capture the importance of key attributes for the category.
• Analyses included assessing the strength and importance of key drivers, and overall satisfaction. These assessments were conducted at both the global and country levels.
• The data showed that while the brand enjoyed the highest awareness in the category, it was only the third highest in terms of purchase consideration. The data also showed that the brand competed most closely with two specific brands on several key attributes.

Value Delivered

• A set of key performance indicators, including brand awareness, perceptions, and importance, was benchmarked for a set of brands in the category.
• The brand was able to make targeted improvements to the product and understand their impact on brand perceptions in relation to the competition.

Check out other food case studies

• Developing a New Nutritional Pasta Product – A survey + desk research case study
• Identifying An Optimal Set of Flavor Variants to Achieve Incremental Reach | Case Study
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