Research Objective

• A B2B technology services provider needed to understand the level of brand awareness among their client base.
• They needed to understand which types of their clients were aware of their brand, and what those clients expected to receive from suppliers such as them.
• They also wished to understand which channels would be best suited for reaching their desired audience with marketing communications.

Scope & Methodology

• We designed a 15 minute survey targeted to middle and senior buyers and leadership at the targeted businesses in their desired industry.
• The survey identified brand awareness of a number of competitive brands for comparison, the types of services expected from each of these brands, and a set of potential media sites that the client would be willing to consider as advertising channels.

Value Delivered

• As a result of this study, the client learned that their brand awareness was lower than anticipated. They were able to determine which channels would be most efficient for reaching their desired target audience.

Client Quote

“The results are really useful for understanding our presence in the market, how to position ourselves in future and how to reach our audience. Many thanks for your help with all this. I’m sure we’ll be back in touch for further research in future!“

– Director of Marketing

Research Objective

• Our quick service partner was expanding to additional high growth markets and needed to understand consumer perceptions of several food categories and formulations against a key competitive brand.
• They needed a trustworthy partner with extensive global experience who could manage all aspects of the project including professional consulting, recruitment, field management, and analysis and reporting.

Scope & Methodology

• More than 1000 participants were pre-recruited reflecting GenPop category non-rejectors. Quotas were placed on age and gender.
• Over a period of 6 days, a sequential monadic preference taste test compared a set of ingredient formulations across several product categories. Product brands were concealed.
• Using tablets, participants rated each product across a range of sensory metrics, including flavor, texture, temperature, level of cooking, color, and many other features.

Value Delivered

• Using JAR analysis, penalty analysis, and a priori action standards, our partner discovered which formulations were preferred for each product category.
• They also learned which primary and secondary features of each formulation and product needed to be retooled to further increase their odds of success.

Research Objective

• Understanding causes and correlations of obesity is strategically important for healthcare providers who wish to develop treatments of various forms.
• Because of knowledge gaps, research is required to better understand how PwO differ from the general population, to validate hypotheses, and to explore myths preventing appropriate treatment.

Scope & Methodology

• 3900 nationally representative participants from China, Japan, Germany, United States of America, United Kingdom, and Brazil completed a 40-minute online questionnaire.
• The questions focused on hobbies, lifestyle, activity levels, perceptions of health, food, and eating habits, as well as perceptions and emotions around their own health, weight, and attempts at weight loss.

Value Delivered

• Data were uploaded into Raven dashboards where the client was able to immediately and easily crosstab and filter the results to evaluate a number of existing hypotheses, and create new ones.
• The client was able to quickly understand and compare differences in perceptions of health in 6 key global markets via a variety of custom user-guided charts and tables using filtering and crosstabs.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Face-to-Face On-Site Medical Leader Interviews – A B2B interview case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study

Research Objective

• A globally renowned FMCG company wished to better understand their teenage customer segment in order to create a product that resonated with and matched their lifestyle

Scope & Methodology

• A long-term online community was designed to incorporate various activities over several months
• It included ad-hoc questions in bulletin board discussions, co-creation with the teenagers about a new product name that would resonate with their peers, and a test of communication strategies

Value Delivered

• The FMCG company was able to fully understand their target consumers’ lifestyles, how they spend their free time, what is important and what motivates them, as well as the language they speak.
• The insights put the company on the right path to making decisions when it came to their brand.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study
• Communicating More Effectively with Insurance Customers | A bulletin board case study

Research Objective

• A leading healthcare technology company needed to identify existing product attributes within a product line that were not optimizing incremental customer reach.
• The focus was on both product features and offers.
• A survey would need to be designed, scripted, and fielded among healthcare professionals.

Scope & Methodology

• A MaxDiff and TURF analysis was required to identify the best/ideal set of product attributes and build an optimal model of product combinations/attributes that would reach the maximum number of unduplicated customers.
• After completing the analysis of the best product attributes, an interactive simulation of customer preferences was designed to observe all possible attribute combinations.

.

Value Delivered

• As a result of these analyses, the client was able to build a more effective product line consisting of the most preferred product line while also maximizing customer reach.
• With this information, they determined that 90% of participants were very likely to purchase from this combination of product offerings.

Learn more

• Understanding Relative Importance of Healthcare Imaging Features for New Product Development – A survey + MaxDiff case study
• Optimizing Healthcare Technology Offerings to Avoid Cannibalization | A MaxDiff TURF case study
• Tips for the First-Time Conjoint Analysis Researcher

Research Objective

• The BFSI client needed to discover insights about the insurance industry and understand how to effectively communication with customers
• They needed to create educational material addressing concerns and guide consumers towards selecting the most appropriate type of insurance

Scope & Methodology

• A long-term bulletin board discussion was designed to enable consumers to freely express their views and concerns, and for the client to deep dive into areas of special interest
• It embedded surveys to allow them to quantify this knowledge
• It also included video diaries to accommodate private conversations encourage customers to share their own stories

Value Delivered

• The insurance company was able to become closer to actual consumer experiences and issues, and gain a better understanding of customer perspectives when it came to insurance products and services

Learn more from our case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Building a Holistic Expense Management App with Client-Direct API Feeds | A mobile app case study
• Sentiment and Content Analysis of Qualitative Hiring Data | A qualitative research case study

Research Objective

• A retail owner needed to understand issues related to inventory, order times, costs, and logistics to identify service gaps and improve stores over time.

Scope & Methodology

• Using survey data, various store attributes were tracked over time. Data analytics were used to identify gaps and barriers related to price, quality, and demand which impacted sales.

.

Value Delivered

• The client was able to monitor drivers and barriers over time so they could make appropriate changes to their business and improve sales and service.

Learn more from our case studies

• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study
• Communicating More Effectively with Insurance Customers | A bulletin board case study
• Creating a Beverage Launch Strategy in a Competitive Market – A beverage desk research case study

Research Objective

• A company needed to gain a better understanding of perceptions of their hiring processes. They had a large set of unstructured data from more than 400 participants and needed to categorize that data by sentiment and theme in order to be actionable.

Scope & Methodology

• The qualitative feedback was reviewed in order to identify categories
• Tags and code frames were built and approved by the client
• A reporting layout was designed with multiple data splits and cumulative attributes
• Key themes and areas for improvement in hiring practices were identified
• Recommendations to improve critical activities in the hiring value chain were made

Value Delivered

• The client gained a clear understanding of the key issues associated with their hiring process and was able to identify strengths to retain and weaknesses to improve.

Learn more from our case studies

• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study
• Understanding Teenage Needs, Lifestyles, and Communication | An online community case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study

Research Objective

• The client needed to evaluate the effectiveness of an advertisement by measuring recall of the message, the brand, the call to action, and the languages in which the ad was offered.

Scope & Methodology

• An online questionnaire was launched to more than 300 participants.
• The analysis revealed that:
  • ~70% recalled the call to action
  • ~80% recalled the messaging
  • ~90% recalled the brand
• Approximately 2/3 of participants saw or heard advertising for at least one brand in the category. About 7 in 10 recalled having seen or heard an advertisement for Brand A of the category.
• More than 1/3 of participants who had seen advertising for Brand A saw it in their regional language. About 1/3 reported seeing it in English, and over 1/5 reported seeing the ad in two languages.

Value Delivered

• The ad was found to effective for use as a video, audio, print, and online message campaign.

Check out other case studies

• Ensuring Optimal Inventory with SKU Level Demand Forecasting – A consumer products forecasting analytics case study
• Fine Tuning New Personal Care Products with JAR Analysis – A sensory IHUT case study
• Modeling a Consumer Response Hierarchy to Guide Brand Strategy – A personal care survey analytics case study

Research Objective

• A global IT consulting and services company needed to identify the stage at which organizations have adopted or are ready to adopt Blockchain technology, a decentralized and highly-encrypted computing platform that is likely to have important privacy and security implications.
• They were interested in organizations across 5 industry sectors and in more than 15 countries.

Scope & Methodology

• ~3000 online surveys were completed by participants who met the target criteria
  • Employment titles were manager or above
  • Employed at a healthcare, retail, banking / financial services / insurance, or manufacturing company
  • Companies generated revenue of $1 Billion or more
• A rich B2B database, including industry, designation, and demographic variables, was built which can be maintained over many years

Value Delivered

• The client can now evaluate readiness for blockchain adoption by a variety of key industry, employment, and demographic variables.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study