Research Objective

• A top retail food chain wanted to understand consumer product substitutions in order to prevent potential cannibalization in sales.

Scope & Methodology

• A survey was designed to gather consumer perceptions of multiple product flavors.
• Hierarchical Cluster Analysis/segmentation was conducted using the following process:
  • Identify data requirements and build a survey designed for a cluster analysis
  • Identify product sets with 2, 3, or 4 flavors along with their potential substitutions
  • Map purchase intent for product flavors to understand the impact of substitution

Value Delivered

• The results showed that certain sets of flavors were less likely to lead to substitutions and cannibalization. The client was able to choose a set of flavors where consumers would be more likely to use more flavors and remain loyal to the brand.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study

Research Objective

• A company needed to evaluate customer satisfaction and purchase drivers for a bread product available globally.

Scope & Methodology

• A cross-country, online survey was designed to identify purchase drivers and track weekly, monthly, and quarterly changes in satisfaction over time.
• A minimum of 300 completes were gathered per country, per wave.
• The survey identified ongoing changes in consumer opinion, consumer satisfaction, and purchase drivers among 8 countries over an extended period of time.
• In addition, a derived importance analysis was conducted to assess the strength of relationship between overall satisfaction and key driver.
• The client learned that satisfaction is most highly correlated with discounts/offers (r=0.7), product composition (r=0.5), and availability (r=0.5). They also learned that about 66% of participants are satisfied with the product, where as 10% are dissatisfied. By market, customers in France have the highest level of satisfaction at around 80%.

Value Delivered

• The client was able to understand how satisfaction related to price points, product composition, and availability. They also benchmarked product satisfaction rates and learned how countries ranked in terms of their levels of satisfaction.

Check out other food case studies

• Measuring Consumer Preferences for Successful Ready-To-Eat Development | A Sensory Research Case Study
• Benchmarking Brand Awareness and Competitive Brand Space – A consumer food survey case study
• Sentiment and Content Analysis of Qualitative Consumer Comments – A food survey + text analysis case study

Research Objective

• A new food delivery company wished to understand consumer perceptions of online food delivery services in an Indian market.
• They needed to understand:
  • Why consumers choose online delivery services
  • Perceptions of online food delivery portals
  • Barriers to using online food delivery services
  • The competitive environment including expansions, new product launches
• They also needed to understand key drivers, challenges, and perceptions of pricing.

Scope & Methodology

• A structured questionnaire was designed to identify which food delivery websites consumers are using and why, and focused on key drivers, pricing, and trends in the online food ordering and delivery market.
• The target audience included students, self-employed people, homemakers, and service employees.
• Secondary data sources included news articles, company annual reports, a variety of websites, press releases, and other relevant, trusted documents.
• Key analyses included:
  • Understanding customer satisfaction with ordering and searching for specific food items
  • Identifying more suitable restaurant selections given the desired food item
  • Understanding desires for offers and discounts
  • Understanding concerns about on-time delivery needs and customer services
  • Understanding customer needs and wants for improving the online food ordering process.

Value Delivered

• Our expert analyses enabled the client to better understand customer desires in product offerings, customer satisfaction, and regional presence of all major food delivery competitors.
• Comprehensive findings and insights allowed them to make more strategic decisions grounded in data to facilitate the expansion of their business.

Check out other retail case studies

• Optimizing Trade Promotion Spends with a Pricing Simulator – A food business analytics and price simulator case study
• Launching a Fast Food Franchise In A Competitive Market – A retail survey + competitive analysis case study
• Improving Operational Effectiveness at a CPG Company – A retail B2B survey case study

Research Objective

• The client wished to hold a master franchise of a famous USA fast food restaurant. They needed:
  • A detailed market segmentation and market scenario to gauge value and volume on basis of region by segmenting Indian fast-food services.
  • To examine competitive developments such as expansions, supply contracts, and mergers & acquisitions in industry.
  • To evaluate market trends and developments in Indian market and provided detailed company profile of all the competitors in market.
  • To distinguish the audience type based on their service preferences.

Scope & Methodology

• Conducted primary research surveys with dine out and home delivery food service providers in India
• Conducted secondary research using company annual reports, white papers, investor presentations, and financial reports
• Competitive benchmark report was prepared which outlined leading players in the industry
• Analyzed type and regional presence of all major food service providers across the country.
• Calculated the current market size where food service providers’ value & volume sales data for different types of food services like dining services, PBCL, QSR, Café & others were recorded.

Value Delivered

• Our comprehensive report covered the scope, size, disposition, and growth of industry including key sensitivities and success factors. The report also included a 5-year industry forecast, growth rates and an analysis of industry key players and their market shares.

Check out other retail case studies

• Optimizing Trade Promotion Spends with a Pricing Simulator – A food business analytics and price simulator case study
• Consumer Perceptions Towards Online Ordering – A retail survey + desk research case study
• Improving Operational Effectiveness at a CPG Company – A retail B2B survey case study

Research Objective

• A market leader in healthcare imaging equipment needed to understand the relative importance of imaging product features and estimate how those features would affect sales of a new product.

Scope & Methodology

• A list of product attributes was developed for a survey
• Product users rated the product features and post sales operations
• As part of a MaxDiff analysis, best and worst scores were calculated for each attribute and score differences across all available matrices were rationalized
• Comparison scores of each attribute were used to design a new product and estimate their impacts on sales

Value Delivered

• The client was able to understand the relative importance of a large number of product features. In particular, they learned that down time is ~3 times more important than price.

Check out other healthcare case studies

• Tracking Physician Perceptions of Diabetes Pharmaceutical Representatives – A physician survey case study
• Face-to-Face On-Site Medical Leader Interviews – A B2B interview case study
• Building a Strategic Business Plan Grounded in Industry Data – A pharmaceutical data analytics case study

Research Objective

• The pharma company needed to optimize channel effectiveness by understanding physician/sales rep interactions, in particular related to what their product does, how it can be best used, and physical aids used.
• They also needed to understand pain points that physicians face during interactions to improve marketing materials and prescription process.

Scope & Methodology

A survey was used to measure:

• Product knowledge displayed by sales reps
• Preferences for Type 2 diabetes treatments
• Marketing messages of GLP-1 treatments for Type 2 Diabetes
• Reasons for not prescribing GLP-1 treatments and brands

Value Delivered

• The research helped the pharma company understand marketing messages recalled by physicians for each product and how it impacted their prescription patterns.
• They were able to understand the pain points physicians experienced during interactions with their pharma reps with particular regards to Type 2 diabetes treatments.

Check out other patient case studies

• Optimize Treatment Pricing Strategies For Multiple Patient Segments – A pharmaceutical survey analytics case study
• Mapping a Patient Funnel to Mitigate Treatment Barriers – A cancer patient survey case study
• Understanding Patient Preferences to Inform Differentiation Strategy – A medical device patient survey case study

Research Objective

• A medical device client needed to understand the market and consumer preferences for different medical treatments to inform and customize product messaging and product differentiation.
• They also needed to understand unmet needs and barriers hindering treatment choices.

Scope & Methodology

A survey was designed to measure a number of key metrics including:

• Market leaders in medical device technologies
• Brand switching patterns
• Changes in restriction levels
• Change in usage of two treatments as a result of new device guidelines

The data showed patients had clear preferences for specific brands of medical devices. In addition, patients differentiated the brands based on their perceptions of clinical performance, training programs, range of treatment options, and how much the brands invested in clinical trials.

Value Delivered

• As a result of the research, the client gained a better understanding of their market position relative to their competitors, and was able to gauge market shifts in the treatments used by patients. They also were able to better understand drivers of switching and the key decision makers involved in those switches.
• The client was better able to differentiate their product and create more impactful messaging to help their patients.

Check out other patient case studies

• Optimize Treatment Pricing Strategies For Multiple Patient Segments – A pharmaceutical survey analytics case study
• Mapping a Patient Funnel to Mitigate Treatment Barriers – A cancer patient survey case study

Research Objective

• A home appliance company needed to understand the pain points their sales representatives experienced when interacting with customers throughout the sales process.
• They also needed to understand the ideal product features customers desired so that representatives could properly recommend a purchase.

Scope & Methodology

A survey was designed to understand a variety of aspects of the sales process from the point of view of sales representatives. This included:

• Recent and past interactions they had with target and competitor brands
• Marketing messages and features associated with various brands
• Brands the representatives tended to recommend
• Recency and sources of training received by sales representatives

Value Delivered

The client gained a better understanding of how their brand was perceived in relation to other brands and product features. They were able to better understood how sales representatives interacted with customers to interpret their needs and make product recommendations.

Check out other related case studies

• Increasing Customer Acceptance For Controversial Pet Food Format – A survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study

Research Objective

• A pet food brand offering a controversial new product format needed to understand purchase behaviors for current brands, and barriers to acceptance for a pet food using insects as a source of protein.

Scope & Methodology

A survey was designed to understand current purchase behaviors and market gaps for fresh and premium pet food products. The survey also focused on understanding awareness, barriers, and purchase intent for pet foods based on insects.

The data showed that:

• 1% currently use pet food with insect protein
• 66% were unaware of pet food with insect protein
• 60% were willing to try pet food with insect protein

Value Delivered

Despite the lack of awareness and lack of use of insect based pet foods, consumers demonstrated that they had a strong willingness to try the product, particularly because of its reduced impact on the environment. The research helped the client understand which message associated with their brand – sustainability –  would be most effective at reaching their targeted consumers.

Check out other related case studies

• Improving Sales by Understanding Pain Points of Sales Reps – A home appliance survey case study
• Evaluating the Effectiveness of a Campaign with Brand and Message Recall – A consumer media survey case study
• Identifying Optimum Price Corridors to Predict Volume Share – An advertising price simulator case study

Research Objective

• An automotive insurance company wished to increase growth and retention among various customer segments. To do this, they needed to understand and size unmet needs and barriers to sign-up and renewal.
• They also wished to understand which products and features required re-evaluation or discontinuation.

Scope & Methodology

A survey was designed to identify:

• Problems with automotive monitoring and privacy apps and technologies currently being used as well as any associated solutions
• Current behaviors related to customer satisfaction, and reviewing and changing insurance providers
• Potential impacts of resolving barriers

Among other metrics, the survey identified the types of information people are currently sharing via their usage-based-insurance (UBI) program, as well as various reasons they have for switching providers. The data showed that people shared a wide range of data but they were still seeking a greater degree of trust and better customer service experiences.

Value Delivered

• The client was able to understand renewal barriers among their customers and make necessary adjustments in their existing automotive insurance offerings.
• The client was also able to identify and understand unique needs of various user segments to permit more targeted marketing and needs based offerings.

Check out other BFSI case studies

• Automating Distribution of BFSI Performance Metrics – A BFSI automated reporting case study
• Creating a Financial Portfolio Health Review Report – A credit card business analytics case study
• Customer Behavioral Segmentation to Support Targeted Marketing – A BFSI data analytics case study